Get a Good Start for Sales SuccessThe headline to a sales letter is like the doorway to a store. The purpose of both is to draw people in. To get people in the store, a doorway has to be both attract...Full Article
Its arguably the most important word in the copywriters arsenal. It ranks right at the top with words like free, new and savings.Im talking about you.You is the word that gets your prospects attention...Full Article
Looking for inspiration for your next marketing communication? Try the childrens bookshelf.Dr. Seuss has entertained young (and old) audiences for nearly 50 years with titles such as The Cat in the Ha...Full Article
Nothing can turn strong copy into a 97-pound weakling faster than a flawed review process. The result is severely handicapped marketing efforts and, alas, fewer sales.How can you avoid this dire marke...Full Article
Your sales letter is the most important component in yourweb site or marketing campaign. It will introduces yourproducts or services to your visitors and how people react(buy, bookmark, leave) is 80% ...Full Article
One of the most important priorities of evey online business should be their copywriting. Online copywriting skills are a must have for anyone who is thinking about real success with their online busi...Full Article
If you write copy you need a swipe file. A good swipe file can save you lots of work and enable you to crank out more articles more oftenEvery good copywriter has a swipe file. A Swipe file contains...Full Article
Shallow men believe in luck. Strong men believe in cause and effect. Ralph Waldo EmersonWhat is the unique selling position in your market? Luck will not propel you to success. Understand the cause of...Full Article
Persuasive copywriting is what draws the attention of prospective customers. They see your product and are drawn it. But what makes this happen? What words can win a customer over without having th...Full Article
When you are going to write a press release probably the most important thing you can do is create a killer news hook. A press release without a news hook is just blatant advertising, plain and simpl...Full Article
Many people feel they have a story to tell or an experience to share. But time is precious and not everyone can make the words sing on the page. But there are people who can make the whole experience ...Full Article
Sometimes learning what not to do is as important as learning what to do. Copywriting is no exception. I oftentimes see copy that is well written, but obviously created by an amateur. How do I know...Full Article
This week were going to reinforce the training that Recruits of my Red Hot Copywriting Bootcamp are drilled on. In case you didnt read my last article we covered what you MUST do before you write a si...Full Article
Talent alone cannot make a writer. There must be a man behind the book. Ralph Waldo Emersons GoetheIm going to share with you a method guaranteed to get your copy razor sharp in a hurry. Its an old tr...Full Article
About 50 years ago, movie serials kept theater crowds coming back week after week. Each episode ended with a "cliffhanger," a suspenseful unresolved problem. Audience members had to return t...Full Article
Think you have what it takes to be a freelance copywriter? I wasnt so sure I knew when I first started in 1999. All I knew was I desperately wanted to work from home to raise my two sons after my divo...Full Article
Copywriting And Content CreationOne of the most important, but often overlooked aspects of marketing is copywriting. Businesses afford much attention, time and money, on graphics, mail formats and all...Full Article
When you want to sell something?anything? you need to first know who is going to buy it. Why? Because your ad copy has to be written to that person.You should actually picture a real person and writ...Full Article
You know what its like, youre reading the sales material about a product youre considering buying, but, as you read, all these questions seem to pop into your mind, but theres no-one there to answer t...Full Article
Imagine a bland, colorless existence. Where food had no taste, silence surrounded you and everything smelled the same.Not very appealing, is it?Now imagine a crisp, fall morning. The sun is burning aw...Full Article
