Another remarkable example of improved sales with a better title involved a self-published book called "The Entrepreneurs' Manual", which sold only 12 copies. The direct marketing savvy author renamed the book "Why SOB's Succeed and Nice Guys Fail in Business" and sold 700,000 copies over a period of several years.
When creating your book title, be sure to use important keywords if you plan to sell it online. I recently came across a book about Internet auctions that did not have the keyword eBay in the title. Even though the book received good reviews, prospective buyers overlooked it, because when someone typed in eBay, this excellent auction book did not show up. Since eBay is the premier auction site on the Internet, the keyword ebay should certainly be included in the title of any such book.
Now you have seen the power of a good book title in action. Many authors, publishers and self-publishers have used ideas similar to the ones in this article to turn book sales disasters into book sales success!
Teddi McDonald has been an Internet marketer and copywriter for over 7 years. She writes winning Internet sales copy and helps clients earn more money from their websites. Contact her through her website goal setting
Copyright 2005 Teddi McDonald
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