80% of your Web site is Maintenance!
Once your Web site is up, you must maintain it. That means changes, and each time you make a change, you may make a mistake. I'm really grateful when people point out my Web glitches by emailing me, and these encourage me to be more proactive by checking my site each week.
If your visitors get a link that doesn't work, see incomplete instructions, or read your dull instead of passionate copy, they will leave your site immediately, and not bookmark it.
Before you invite potential buyers to see your masterpiece you need to check and correct all parts of your site, and especially the Home page. Use the seven tests below to guarantee you loyal customers and clients.
1. TEST YOUR HEADLINES. You have four-eight seconds to get your visitor's attention when they arrive on your Home page. Test your title or opening sentence of copy. This one item alone can make a huge difference in the responses you receive.
Instead of the wasted words "welcome," or a long mission statement or biography of you, put a benefit-driven headline with a link to your sales letter about your product or service. Remember to lace all of your top phrases on your Home page with the right kind of key words and phrases. Check out www.goodkeywords.com.
When I placed "Quadruple your Web Sales in Just Five Months" as a link to my sales copy following it, my Web sales on one of my ebooks increased ten times from my original Home page-- in only six months time! Those sales soared from the first month 3 years ago at $75 to mid 2004 sales of $4500 a month and more.
If your headline doesn't emotionally appeal to your potential buyer and give them a reason to buy, the game is over. Always think what's in it for them.
2. TEST YOUR OFFERS. People perceive more value when you add an incentive to buy. Give them a complimentary special bonus report, ebook, or a tips list with the order. It takes little time and effort to create, but increases sales thirty-fold. Many visitors will buy your product based on the extra bonuses.
Motivate your visitors like I do with a "Discounts of the Month" link (navigation bar). In this special page offer one or two discounts that are sure to increase sales. Under each discount offer such as a teleclass on "Boost your Book and Business Success with Free Articles," include the what, where, when, cost, but also put in benefits, testimonials from happy clients and details on how it will go. Some people need more information than others, so give it to them complete, so they are not confused. Confused visitors do not buy. Once a year, I offer a "half-price book sale" as long as purchase total is $25 or more.
3. TEST YOUR WEB Home PAGE TESIMONIALS
Testimonials lend credibility. When potential buyers see that other well-known leaders or small Business buyers like your products or services, they are more likely to buy. It's relatively easy to get these too with the aid of a book called, "How to Get Testimonials From the Rich and Famous."
Follow my lead and put your best, most specific testimonial near the top of your Home page. Make it a link to its related product. Here's a few that worked:
- "Save yourself from headaches, disappointments, and money down the drain. Read Write Your ebook or Other Sh
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