What's in a name? Everything! A domain name is the first thing that pops up when people are exploring through a search engine or directory, so it's important to come up with something clever that also spotlights the focal point of your Business. By "clever," we don't mean a silly pun that will cause your face to turn red with embarrassment in a year or two after the novelty has worn off. Your Domain Name will be your "Internet identity," so it will be helpful if it closely matches the name of your business, product, or service to make it easier for people to remember and find you; thereby distinguishing you as leader in the marketplace or Business.
Every time you send out an email you will be promoting your Business because your Domain Name will also be used as your email address, thus making it easier for customers to remember you by. Plus, when you're sending out emails to someone who isn't familiar with your Business, they may intrigued enough to take a closer look at the website, especially if the name is catchy and interesting.
An additional marketing strategy will be to print your website on everything related to your business - stationery, Business cards, mailers, advertisements, signs, etc. So the idea is to come up with a Domain Name that has obvious Business and/or commercial potential.
How Do I Choose My Domain Name?
Ah! Good question and we're glad to provide that answer for you. It's going to require a little brainstorming, but you may be pleasantly surprised with some of the ideas you come up with.
Ask co-workers, friends and associates, as well as family members, to jot down names and words they think best describes your Business. Browse through circulars and look at classifieds and magazine ads to see what headlines grab your attention.
You can even use your own name for your domain if it is easy to spell and remember, but not lengthy. This would be helpful in establishing recognition in the name-face marketplace. Of course, if you have a common name, chances will be that someone else has beaten you to it. In that event, you might be able to use your initials combined with your last name.
Consider your target market and do a search on different types of categories in your business to see what keywords consistently pop up. One young entrepreneur did this very thing from his college dorm room, by creating an online marketplace to buy and sell unused event tickets called TicketAdvantage.com. This venture grew so quickly, that by the time Adam Witty (founder and CEO) graduated from college, his former hobby and now full-time Business, had blossomed into a partnership with a national promotional baseball tour across America.
While you are thinking about names, have some fun and go to NameBoy.com. This is a free tool that is entertaining to play around with while searching for a keyword generated domain. It will tell you what is available and what has been taken, while offering a variety of other suggestions.
Keep it Short!
We caution you to try and keep the Domain Name as short as possible, as this will make it easier for people to remember you, while lessening the chances of errors when someone is typing it into their browser.
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