For medium and low volume sales, PayQuake and PayPal are viable options.
PayQuake
PayQuake offers three merchant account types to choose from. Although they all require payment gateways, the two smaller plans have no monthly minimums. You can upgrade to a higher or lower plan if your needs change.
PayPal
PayPal has become a household name. Customers can send payment through PayPal via credit card or via money that they transfer into their PayPal account. While the fees per transaction are higher than with merchant accounts, there are no setup or monthly fees, and you don't need a payment gateway. You pay only when you have financial transactions.
Step 4: Create a secure payment environment
A Secure Sockets Layer (SSL) certificate enables you to receive credit card information securely from your customers. When a payment page is using SSL data to encrypt data, a small image of a lock appears at the bottom right of the screen.
Some web hosts offer SSL certificates as part of their hosting packages. If your web host package doesn't include SSL certificates, you can purchase one separately.
With PayPal, no SSL certificate is required.
Step 5: Generate traffic
Your products are on display in your newly designed store, your shopping cart is set up and ready to use, and you have everything in place to be able to receive payments securely. Now all you need are customers.
This is where marketing comes in.
? Submit your site to search engines.
? Advertise your site.
? Keep your company name in front of your customers with a regular email newsletter.
? Add more content to your website to keep it fresh.
? Monitor your website traffic to see where it's coming from and how you can increase traffic for key content areas.
For related information, see these pages:
? Do-It-Yourself Search Engine Optimization
http://articles.websitesource.com/seo_do_it_yourself_8_16_2005.shtml
? Promote your Domain
http://www.websitesource.com/domains/domain_promotion.shtml
Lois S. is a Technical Executive Writer for http://www.websitesource.com and http://www.lowpricedomains.com with experience in the website hosting industry.
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