I recently published a short e-book called One Thing I Know About Doing Business Online. Seventeen people contributed - including Seth Godin, Jeffrey Zelman, Danny Sullivan, Jared Spool, Gerry McGover...Full Article
What does the can mean? Well, its literal meaning relates to canned goods on supermarket shelves. If your can is up there among thousands of others, the label had better state pretty clearly exactly w...Full Article
This isnt the first time I have written about the benefits of inserting a human voice or presence into your online communications. And I make no excuse for writing about this again.Site visitors crave...Full Article
The sad truth is, general Web users would love it if all our sites looked like Amazon.com.Theyd immediately be familiar with the interface, they would know how to find what they wanted, and theyd find...Full Article
Your site visitors make all the choices when it comes to browsing the Web.No other medium gives users, readers or customers such control over their own experience. TV, radio and print present informat...Full Article
A beginners guide to setting up a successful online storeOnline selling is by no means a simple task. To sell products online not only requires making use of high end marketing strategies but also inv...Full Article
The largest cost and concern of an internet business is customer acquisition; traffic. Both quantity and quality of traffic directly determines the succes of an internet business. By the fundamental ...Full Article
Customers are tough cookies. Theyre extremely media awareand increasingly cynical - its a clever marketeer who canget under their skin. Online surveys reinvent thetraditional format and offer a unique...Full Article
What a loaded question! Lets narrow that down a bit and take it from the perspective of someone who wants to work from home and make money online in a home business. That will make it an easier questi...Full Article
An internet business is by far the best way to support yourself if you just cannot stand working for others for less money than you need to survive. Its also the best way to get out of a good paying j...Full Article
So you want to start a business? Good for you. Really, I mean that sincerely. I think about the millions of people that let the thought pass briefly through their minds on he way to work everyday.The ...Full Article
If you learn how other people make money online, I mean really study how its done and ask a lot of questions, there is no reason in the world you cannot make money on the internet as well.How do peopl...Full Article
I have written at length about the need to anticipate your visitors needs. I have talked about how the first screen of the homepage needs to connect immediately and directly with the task each visitor...Full Article
Much of my consulting work comprises writing Outside Opinion reports on the sites of large companies and organizations. Sometimes I review just a few pages, sometimes fifty or more.Im just finishing o...Full Article
This may not be a popular view, but I think writing a web site is very similar to writing a piece of direct mail. Im not talking about smash-and-grab fliers. Im talking about those large mailings with...Full Article
For a web site to get close to fulfilling its potential, you need absolute clarity on two points.First, achieve clarity on what your sites core purpose isIs to provide information? Is it to complete d...Full Article
Did you know that 80% of all sales are made after the 5th contact?The biggest mistake we make is not following up with our clients regularly. We not only lose the chance to offer other services and pr...Full Article
Did you know that 80% of all sales are made after the 5th contact?The biggest mistake we make is not following up with our clients regularly. We not only lose the chance to offer other services and pr...Full Article
Pitfalls of E-business solutions installation processA large distribution company has decided to use a new online supply chain management solution. The people - those who were supposed to use the syst...Full Article
This article will explain in depth the steps needed to sell your website fast in todays marketplace.Step 1 Establish a Reasonable Price for Your SiteHow Much Can I Get?Before you sell, its a good idea...Full Article
