There's an old saying 'Manners maketh the man (or woman)' and this still applies in the 21st Century, even though everything now seems to happen twice as fast.
Most people respond much better if you treat them respectfully. People appreciate being spoken to politely and you can definitely include consumers here. Yes, if you are into Internet Marketing, it may be a hi-tech world, where bits and bytes circle the globe in the blinking of an eye, but people still respond better to being spoken to as a friendly equal. This particularly goes for language in advertisements.
Here are some important things to remember when you are emailing someone with a sales pitch.
1. DON'T YELL WITH CAPITALS: By all means use 'caps' in your message to highlight key points, but don't write whole sentences in capitals. This is the online equivalent of screaming in someone's ear. Bolding key points is a much better alternative to capitalizing.
2. Be TIDY With FORMATTING: I read a lot of sales emails every day, and it never ceases to amaze me how so many email 'salespeople' - perhaps we can call them 'e-sellers' - don't bother to properly 'dress up' their email messages. There are many available email message formatting systems available, like Formatit.com, which you can use to make your emails presentable, and very likely, more profitable. Line breaks, you see, behave badly in cyberspace, and, although your email may look fine as you type it, the message could have line breaks all over the place, when it's received. Sloppy presentation like this, sends out a clear message that does not favour people buying from you. Any sloppy line breaks are hard to read. An ideal line length is about 50 - 60 spaces.
3. Write Your Ads Like You're SPEAKING to an INDIVIDUAL: When you email someone you are, in effect, striking up a conversation with them. You are hoping they'll take the time to 'listen'. A little bit of humour, a little bit of your own personal style, will not go astray in your message. Be friendly and be polite. Emails that are abrupt or too direct, can be read as insulting or critical.
4. Say PLEASE and THANK You a Lot: As a web marketer, I always start my messages by thanking people for 'clicking in' to my message. After all, they have taken the trouble to open my email, ahead of possibly tens or even hundreds of others, who they have not bothered to open. I always thank them for their trouble. I know that when people are polite and thank me, I always feel better towards them and welcome the respect.
5. Keep Your email Ads PUNCHY and SHORT:Email, by nature, is a time-saving tool. It's quick and it's to the point. Keep you message to the point and don't try to cram too many 'sales pitches' in the one email. It's very unlikely that people will read the whole thing from top to bottom, so keep your selling to six paragraphs or so. This is for emails you may be sending to a safelist. If you are emailing your regular mailing list, perhaps with you newsletter, then you can afford to follow the regular format, which may be quite long. This is because you newsletter subscribers generally know what to expect because they hopefully have read more than one edition.
6. ENTICE Your Readers to READ to the BOTTOM: If you want to send a longer than usual e-mail sales pitch, it's good strategy to put a paragraph in, near the top, saying something like 'If you read to the bottom of this email, you'll find a great no cost download'. Teasers like this are very effective and may even prompt readers to immediately scroll down to the bottom to check out what they can get.
7. AVOID the Word FREE in Your Message: Why, because the spam filters will get you. While FREE might be the most attractive word in Email Marketing, it's also one of those that spam filters will likely detect to block your message. You need to be a bit creative. Instead of FREE, why not use words like 'no cost, '
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