2) Monitoring - Email Marketing is popular and useful because results can be measured very effectively. You have to ask your email service provider if their product offers ability for detailed reports for open rates, click-thru rates, deliverability?If their main product doesn't offer that it is important that they offer additional service that can be easily integrated with their main product.
3) Scalability - one of the main features of modern software is scalability. At this moment you might need software that will be able to send 1,000 emails at once but in 3 years your membership base can be 5,000. Will your software be able to handle that?
4) Creating HTML newsletters - HTML newsletters have better response rates than email newsletters in plain-text format so this is also another thing you have to consider in choosing your Email Marketing software. Without sending your email newsletter in HTML you won't be able to do email tracking.
5) Integration with existing applications and databases - your Email Marketing software has to offer you ability to import data from existing applications and databases like SQL Server, Oracle, MySQL, Access, FoxPro and Excel. Also, it is very useful that it can be integrated with popular email clients like MS Outlook.
6) International Character Support - Online Businesses have to have a global focus so it is useful that Email Marketing software provides support for International Characters.
7) Plug-ins and updates - it is very important that the email service provider constantly works on creating useful plug-ins and updates in order to make your work easier and more effective.
8) Technical support -If you are an average Internet user without technical knowledge you will probably want to get support for your software. How good is your email service provider when it comes to technical support?
Desktop email software vs. Hosted ASP
Now when you know do you want free or fee-based software and what to look in your email marketing software you have to decide do you want to have desktop Email Marketing software or so called Hosted ASP. Both types have limitations and advantages. You have to choose the best option for you.
Desktop email software like Group Mail Plus, one of the leading desktop Email Marketing software, has several very big advantages. The most important is that details of your subscribers are kept private and secure on your own computer. Dot com crash is not so far behind us. Imagine that you have several thousand clients and use web based service from a company that will later go out of business. You can only imagine how that could affect your Business and credibility! With Group Mail Plus you can manage an unlimited number of groups with unlimited number of recipients in each. You will have a larger initial investment than with Hosted ASP which charge a monthly fee, but you will a full
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