What type of results can you expect from regularly sending out regular email newsletters? Here are two examples from users of IntelliContact Pro the Email Marketing software my company Broadwick provides. Biotage is a company based on Massachusetts that provides DNA sequencing instrumentation. They send out event notifications and company updates to 20,000 or so subscribers each month. David Shultis, marketing Communications Manager of Biotage, notes, "We've seen open rates at around the 38-42% mark for our large mailings. There has also been a 'pass-along' quality of our emails, as we've noticed new names that were not originally on our mailing lists responding to offers." Another IntelliContact Pro user, Julie Ibrahim, Vice President of the Tiger sports Shop says "The monthly newsletter keeps us and our inn at the forefront in the minds of our past and potential guests. Thus with the continuous news from us and our region, we are kept in mind, with no sales effort or pressure." If your organization wants to see marketing results like these, it may be time to start or expand your usage of permission-based Email Marketing.
If you stick with sending relevant, high quality content-rich emails on a consistent basis to persons who have requested to receive your emails, you will increase your prospect to customer conversion rates and customer lifetime value at a fraction of the of the cost of traditional methods and take advantage of the best type of marketing possible-free marketing through authentic customer word-of-month.
Ryan Allis is an internationally recognized expert on email marketing. Ryan is the CEO of Broadwick Corp, providers of the email marketing software IntelliContact Pro. For additional information on Email Marketing software, visit http://www.email-marketing-software-resource.com.
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