Email Marketing in different ways. They want to learn more about issues such as deliverability and spam and most recognise that there are faults within their existing programs, especially in the way they manage their email contact database"

He continued "With 80% of the UK marketers in the sample planning to use email marketing more in 2006, and the willingness of the sample to accept that there are numerous ways in which they could improve their email marketing program, I urge marketers to consider working with Email Marketing specialists such as Adestra to use their expertise when developing their email programs"

Learn from other marketers

Working within Email Marketing for over 5 years, Adestra's email experts have real-life experience of working with B2B and B2C players alike including publishers, event organisers, travel/ tourism providers, charities and many more- a unique opportunity to learn from the mistakes of others!

Contact us

We would welcome the chance to discuss your Email Marketing objectives and plans, and would encourage you to contact us.

Free Email Marketing white paper

Adestra have produced a white paper on the challenges that today's UK email marketers are facing when trying to implement their Email Marketing program

The research is based upon a survey of 65 marketers before the show, discussions with over 170 contacts during the show and our ongoing dialogues with our clients. It includes Adestra's suggestions on how you can overcome challenges including:

• Improving data management: email contacts and feedback loops
• Find relevant case studies to learn from
• Sifting all the data from your email campaigns to find actionable information
• Overcoming the office politics associated with Email Marketing

To receive a free copy of this white paper, please go to www.adestra.co.uk/email_marketing.

Paul Crabtree is presently Marketing Director of Adestra (http://www.adestra.com), a UK based digital marketing agency that specialise in inbound and outbound email, fax and SMS broadcast solutions. Adestra's client portfolio includes many UK based publishers including Janes Information Group, Informa, Lexis Nexis, OUP, Blackwells and others.

Previous to this role, Paul was responsible for heading-up online marketing for Informa Telecoms' publishing division working on a portfolio of reports, newsletters, ad-led vehicles and the industry portal telecoms.com.

Paul will draw on his 5 years of focused experience in working in online marketing for publishers.

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