Email is a vital part of doing Business online, but are you setting yourself up for SPAM complaints? If you are accused of spamming, whether it's true or not, there are serious consequences that could potentially shut down your online Business.
Are Your Emails CAN-spam Compliant?
The CAN-spam law has caused quite a bit of confusion about what is and is not acceptable when sending out Business or commercial related emails.
Here is the link to the official Federal Trade Commission's webpage "The CAN-SPAM Act: Requirements for Commercial Emailers" that explains the CAN-spam law and how to comply.
http://www.ftc.gov/bcp/conline/pubs/buspubs/canspam.htm
Pay particular attention to the second paragraph:
"The law, which became effective January 1, 2004, covers email whose primary purpose is advertising or promoting a commercial product or service, including content on a Web site.
A "transactional or relationship message" - email that facilitates an agreed-upon transaction or updates a customer in an existing Business relationship - may not contain false or misleading routing information, but otherwise is exempt from most provisions of the CAN-spam Act."
UCE is Unsolicited Commercial Email - Bulk emailing to people that have not requested your information and you do not have a Business relationship with. Things like purchasing bulk email lists or sending advertisements to those who have not specifically requested them.
A "Transactional or Relationship Message" is completely different. This type of email covers any type of message a person specifically asks for. It also covers emails sent to people that have purchased something from you, because now there is an established Business relationship. Such messages include: opt-in eNewsletters or eZines, thank you emails, receipts, etc. Be careful to not cross the line into UCE emails.
What IS spam
An email message not in compliance with the CAN-spam law.
An email message that you don't remember giving permission to receive may be perceived as spam.
What is NOT spam An email from a friend of yours is not spam.
An email that you asked for is not spam.
An email from someone that has an open-ended invitation for them to send you email like a newsletter or tips of the week is not spam.(Unless you have previously asked them to stop sending you email.)
An email thanking you for your recent product purchase is not spam.
Avoid Being Accused of spamming
Even one SPAM complaint agains
收藏至：
