Online Marketing Through Newsletters

So you want to start publishing an online newsletter? Why? Because thats what all the online marketing experts and gurus said to do. Youve been told youll pull in lots of new customers if you just sta...Full Article

My Emails Are Not Being Delivered. Black Lists and White Lists Explained.

Over 40% of all emails within your marketing campaignare not being delivered. You may not even be aware of this,as many ISPs will not send back a bounce message. In factif you are sending messages to ...Full Article

How to Structure an Email Follow Up Series

Marketers the world over use follow up autoresponders toincrease sales. But, many struggle to write a compellingmessage series. Dont let that keep you from your share ofthe profits! Print and follo...Full Article

Is Your Autoresponder Truly Promoting Your Company?

Getting other people to promote your web site is one of the most popular Internet marketing methods around, today. Affiliate relationships are all the rave with people who have web sites. Web market...Full Article

A Review on Email Go Getter System (EGGS)

A Review on Email Go Getter System (EGGS) by Martin LeeEGGS is a new autoresponder system that I have started to use recently. The main difference between EGGS and other commercial autoresponders out...Full Article

Why Do Marketers Lie in their Emails?

Coming as I do from a direct response and direct mail background, Im familiar with the various copy lines used to encourage people to open envelopes.A teaser line. An offer. A time limited deal. There...Full Article

A Guide To Automated Email Marketing

Youve probably heard the expression, the money isin the list. Its become a bit of a clich - but itsthe key to successful web marketing.About 95% of visitors will not buy on their firstvisit to your we...Full Article

The Ultimate Self-Promotion Tool Is Right at Your Fingertips: An E-mail Newsletter

If youre looking for low-cost ways to promote your business (and arent we all?), I hope youve considered publishing an e-mail newsletter, or e-zine. Here are six darn good reasons why you shouldnt wai...Full Article

Should You Publish a PAID E-zine?

Many of my clients ask me whether they should publish a paid e-zine instead of a free one. My answer is the classic consultants answer: It depends.First of all, what do you want your e-zine to DO for ...Full Article

15 Ways to Manage Your E-Mail More Effectively

? Are you tired of searching for e-mail messages you know are somewhere?? Is your electronic "In Box" full of outdated messages?? Do you frequently get ultimatums from your IS department to ...Full Article

How To Set Up an Ezine Encyclopedia

Do you read all your Ezines? Or do you file them away in special folders and then forget about them?I used to be like that.When I first started subscribing to ezines I was amazed at the quantity of va...Full Article

How to Do an E-mail Interview in 9 Easy Steps

Need a fresh idea for your e-zine content? Do an interview!One of the many benefits of being an e-zine publisher is that youll have no trouble finding experts who will take a few minutes to talk with ...Full Article

Save Time By Creating Email Signature Templates

If youre like me, there are certain types of email that you send out regularly that follow a set form (client follow up notes, meeting notes, email article submission, etc). These can be irritating to...Full Article

5 Things You NEED to Know About Your AOL 9.0 Subscribers

In Fall 2003, America Online (AOL) released its brand new AOL Version 9. (Have you noticed all the TV ads?) AOL estimates that up to 50% of their users were using the new version by the end of Decembe...Full Article

Whats on YOUR Subscriber Thank-You Page?

When I coach my clients on how to get more business from their e-zines, Im delighted to see that they spend time on creating content that builds a relationship with their readers.But I see many of the...Full Article

11 Extraordinary Ways To Expand Your Subscriber List

Here are 11 ways to expand your subscriber list:1. Use a conversational writing tone. It makes a connection. Yet, dont get lax on the grammar and spelling. Use personal pronouns (I, me, you and you...Full Article

How To Use a Message Sequence to Increase Your Sales

If theres one thing Ive learnt in over 3 years ofweb marketing, it is this: you *must* follow up withyour visitors.The statistics are very clear about this: the 1stcontact produces 2% of sales, the 5t...Full Article

Could This Be The End of Sp^am?

The war on sp^am has so far been waged on two fronts:legislation to make sp^am illegal and filters that prevent sp^amreaching its destination.But neither approach has worked.Even if US anti-sp^am laws...Full Article

How Effective is Your Email? How Can You Tell?

Is your email getting to your list members? If so, how many of them are opening your message? If the email isnt getting through, how many of your messages are undeliverable because of a bad email addr...Full Article

Build Credibility With an Email Course

When you are an expert, you sometimes forget that others dont know as much as you do. Not only do you understand your topic at a higher level, but you also know whats important for a novice to know. B...Full Article