Get me right, i am not telling you these schemes are all scam. Some, maybe most, provide valuable information. What I say is that it is not sufficient to become source number 299,123 where potential clients can buy it.
Why? Because you do not add value. Even if you could increase the traffic to your web site tremendously - which rarely happens anyway -, you miss the most important factor in your calculation, focused visitors.
You might even get some of your visitors to buy. Do you want to base your Business success on picking morsels? I doubt this to be a strategy for long term success.
Opt-in lists are even worse than traffic increase. Think about it, Increasing traffic means basically you get a higher visibility on search engines, which in turn means your chances for picking some more morsels rise. But, opt-in list advertisement doesn't give you this visibility at all. You advertise basically to people that don't even read your ads.
Why? Because most opt-in lists pay their subscribers - yes that's right - to receive those mails. Most opt-in list subscribers have not interest in all in any of the products advertised. There desire is to get 4 cents for every email they click at. End of story.
It is like some newspaper would pay you to subscribe to it. If that would ever happen, I would subscribe to every newspaper i could get a grip on. And every issue would end up unread in my bin.
Bottom line is, unless you have something to offer that is desired by someone else and you can find a way to get in front of her with your offer constantly, you are not going to make a lasting Business out of it.
You simply can not buy prospects. Though you can buy visibility. But visibility without a target in mind and a strategy to keep them coming over and over again, is still useless at best. At worse it costs you a lot of money you could use much better to sit down and develop a real working strategy on how to find the people that desire your product or service and how to keep them comming.
But let me finish with the good news. There is an abundance of people that have desire for almost any product you can think of. You only have to find a way to get in front of them. The Internet is a great place to achieve this, but it does not work as an instant money machine.
This article may published freely only in its whole including all appendices.
c 2005 by Norbert Haag
Online Business Coach
http://www.onlineBusinesscoach.com
Norbert Haag is a business consultant, entrepeneur and sought after speaker for more than 20 years. His company - Online Business Coach http://www.onlinebusinesscoach.com - provides information and services for online businesses, small Business owners and freelancers.
You can reach Norbert at nhaag@onlineBusinesscoach.com.
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