There will be a lot of people unhappy about what I am going to reveal in this article. However, I think it is time somebody spoke out about what is happening on this wonderful medium we have come to know as the internet. What I am talking about are the "sharp" practices engaged in by people offering all sorts of dubious marketing plans.

Confusion, deception, hype and downright dishonesty abound on the world wide web (www). I should know. Like tens of thousands, perhaps even hundreds of thousands of people before me - I've been caught. And it is highly probable that so many more will continue to be caught in the future unless something is done to stop it.

The www is the new frontier for those who seek to make money from inexperienced people. It's quick, it's easy and it is so impersonal. Specifically, I am talking about the selling of high priced junk information (often referred to as "reports") to unsuspecting customers.

It's almost the perfect robbery.

Newbie website owners beware! There are hundreds of con-artists and specious operators lurking out there in cyber space. They are just waiting to pull you into their clutches.

How do they do it?

OK. What is the one thing that every new website owner has to have? Answer - traffic. Pure and simple. If you don't have traffic, you might as well not even have a website - unless, of course, you just enjoy looking at it yourself.

Your quest for traffic demands that you seek knowledge from those who profess to have it. And that is the root of the problem. It seems that every second website seems to be selling information on how to improve your website. With so many experts, who do you trust?

Oh you can read the sales "blurb" (yeah, I know, my site has "blurb" too. All websites use it) and be wooed by all the so-called "facts" but who is offering the information and does it really work? How do you separate credible information from useless junk? There certainly is plenty of junk out there.

There appears to be an increasing number of self-styled gurus professing to know exactly how to drive that precious traffic right through your site. In fact, if you believe everything they promise, you will need to install a set of traffic lights on your site just to control the massive flow. (Or so they would have you believe!)

Your quest for knowledge can very quickly send your credit card into debt hyper-drive, or, I should say, hyper-dive! Just enter your details and zap - here it comes. It's the answer to all your www dreams. (You wish!)

Let's examine some of the things you need to be vigilant about:

The information you pay for might be:

- widely known among experienced net users - but not by you. If you want to pay for this information it might just be worth it to "fast-track" your education. In other words, you will be paying for fairly basic information but you will learn something from it. In that respect, the information can be good because you can learn from the experience of others. Many "special reports" and "secrets revealed" fall into this category. However, some clearly do not. (PS: What type of credit card do you have?)

- available FREE all over the www. All you have to do is look. "Seek and ye shall find". If you are lazy and you need to be spoon fed then there are any number of hunters out there who will line you up in their sights. The information is probably current and will work but why pay for it when it is so abundantly available at zero cost? (PS: What is your credit card number?)

- "old hat" information. The internet moves at such speed that what worked several years ago or even several months ago now doesn't work at all. This type of information is totally useless and should be avoided. Often this ancient information will even contain broken hyperlinks. Now that's a real turn off. It says so much about the quality of the information being provided. In reality, this type of information is just a collection of worthless old junk, like a shoe with a hole in its sole. (PS: When does your credit card expire?)

- a precursor to spending even more money. This little technique wi

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