tegy, aesthetic appeal and so on. These are the sites you should target for a link exchange request. Note: The major search engines are reducing the number of links they'll show for each site, to cut down on search engine spamming. You may thus find a specialized tool is necessary. A good one for his purpose would be SEO Elite which is a complete reciprocal links exchange management tool.

Assess the sites you short-list for their relevance and complementarities to your own. Ensure that they are quality sites (if they are link partners of the top ten sites in your niche they generally will be, but take nothing for granted).

Assess them for:

Linking Website - this is the specific website linking to the rival websites in your niche that you are benchmarking. In order to find all of the websites that link to them go to Google and enter this search criteria: link:www.targetedwebsite.com. Once you do this Google will return a list of websites that link to www.targetedwebsite.com. You will get a larger list by going to Yahoo! and entering link:http://www.targetedwebsite.com. Note: that for Yahoo you must include http://

Anchor Text used - is the actual text used within the link, linking to the specified website. For example, the anchor text in the following link would be "health food". health food website.

Page Rank - is the actual Google Page Rank of the webpage linking to www.targetedwebsite.com. In order to see the Google Page Rank, you'll need to download and install the Google Toolbar for free from: http://toolbar.google.com

Link Popularity - is the number of links that are pointing to each of the webpages pointing to www.targetedwebsite.com. The more the merrier. Go to a website like http://www.linkpopularity.com to find each link partners link popularity quickly and comprehensively.

Page Title - is the title of the page that is linking to www.targetedwebsite.com. Does it contain the main keyword(s) for your niche? If so, you should bookmark the url (web address) of those pages. You'll want to approach those websites and try to get them to link to your website.

* Getting links from webpages that contain your main keyword in the page title is extremely powerful and is something many people often overlook.

Number of Outbound Links- is the number of links located on the webpage linking to www.targetedwebsite.com. The fewer links there are located on the page, the more a link from them would increase your ranking.

Once we've collected all of the information, we now can see www.targetedwebsite.com's linking strategy. We'll need to calculate the percentage of websites that contain the main keywords/phrases in the page title, and the percentage of websites that contain the main keywords in the actual anchor text linking to www.targetedwebsite.com.

You'll have to do this for the top 10-20 websites in your keyword niche in order to properly establish the most beneficial websites to seek link exchanges with.

The most beneficial sites will be those that:

a) Allow you to specify the anchor text that will be used in their link to your website.

b) websites with a PR OF 4 or more - don't get too hung up on page rank though.

c) Websites that will preferably carry your link in a relevant page. Failing that, a website that has a well-organized links page with a visible and hopefully prominent link in the navigation bar, so that visitors can find it easily.

d) Should the website use a special links page, then ensure that it carries no more than 30 links, otherwise the PR ben

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