Making Your Link Request
Now that you have established the websites you want to link with, you need go out and actually ask them. How you do this will determine whether your linking campaign will be effective or not; it would be a great pity to do all the work above only to mess it up with a shoddy links exchange request.
Firstly, websites that are worth linking to receive hundreds of link requests. In order to get your request any attention, prepare well so that it stands out from the crowd. You want to show the webmaster that you have taken the time to peruse his website and that your links exchange request is well considered. You need to convince him/her that your website would make a good fit with their own, that it is interesting, and his/her own visitors would find it useful and beneficial. You also want to make it as easy as possible for them to link up with your site.
When you write the links exchange request letter, personalize it by using the webmaster's first name if you can find it on his/her site, make sure you have specified the website's name, and note and comply with any instructions the website may have for exchanging links e.g. a web-based form, a code to cut and paste on to your site and so on. Failing to do so would not just be irritating; it shows that you have not really browsed the site.
Be creative and bold with your email subject header. Being timid and using a generic subject header like "Link Request" will probably see your email deleted unread. Explicitly state which page you'd like your link carried on and why. Oftentimes, interestingly, you'll get your links request approved without a reciprocal link exchange. Some webmasters will consider either that it may not make sense for them to have their link on your site, or that your site is a valuable enough addition to their site without a link in return. Most times though, a reciprocal exchange will result.
Do not balk at approaching your competitors. Since no two Business entities are identical, it is possible for competing websites to carry each others links and still benefit from the total traffic carried by all. Imagine sites that sell unique and therefore hard to find gift items. While obvious competitors, if a surfer fails to find what they're looking for on one site, they may find it on the other, and vice-versa.
Page Rank
A word about Page Rank. PR is a measure of a website's significance derived and used by certain search engines chiefly Google. While a positive indicator, you should not get too hung up on it when identifying link partners.PR is gained and lost often (every 3 months or so) so current PR is no indicator of future trends. Further, PR is largely an indicator of link popularity, is obscure in its derivation, and does not tell you how suitable a website is as a link partner. Use it as an indicative measure rather than a deciding factor.
Google PR increases as your link popularity does. Building links with quality websites many of which will have low PR initially, but websites that have the type of traffic your site needs will invariably lead to a higher PR evetually.
Enjoy your Link Building.
Al Bert is the owner of http://seoelite.mywebhut.com Visit his website to discover the best link exchange management software.
For a preview of SEO Elite 3.2 go to http://beam.to/seoelite
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