You've decided to try advertising your business with post cards. The idea came to you from the post cards you receive from other Businesses. You like the idea because it seems easy to do and economical. However, you've never tried this before so you question whether this method will bring you customers.

Let me say this first, "All Forms of Advertising Work!" However, you have to clearly understand how the advertising medium works and realize that each form has it's limitations along with costs associated with it.

At this time, I also I need to dispel a myth that has been around for as long as there has been printed advertising. Many, many Business people believe that if they do a 1 time mass mailing it should be a slam dunk in sales.

Let me be the first to say. "With over 36 years of selling to the public, it simply doesn't work that way!" If you plan on being in Business longer than 1 day, then you must continually advertise to keep the clientele coming to you.

advertising in any medium has always been about repetition and getting your name remembered. It's called "Branding". Study businesses that use television commercials. They are constantly repeating their Business message 1000's of times a day. They are the best free examples to watch and learn from.

So for your Business, you can conclude that the more your prospects see your name or message repeated, the easier it is for them to get to know you and what you offer. Then it becomes an easier task to get them to buy from you.

So How Does Post Card advertising Work?

You create an ad on a Post card. This can be done in your favorite graphics or word program. Then use the mail merge feature in the program to insert mailing addresses automatically. In case you haven't setup your address book you would need to do this before you do a mail merge.

Print out the cards, stamp them and then mail them out. If done correctly and repeated over and over again your customer base will grow. This is the simple mechanics of post card advertising.

So Where Do I Get Good Addresses From?

Before you can get good addresses, you must first know who it is you are wanting to target before you do your mail out. You wouldn't offer gun sales to anti-gun activists or religious material to a group of Atheists, now would you?

First, go to the large search engines and do some research to find out who uses your type of product and/or services. Once you uncover who they are, you then know who your target market will be.

As a side note, there are companies that do sell mailing lists that contain groups of people, organizations and Businesses. It is all gathered and cataloged and based on personal interests and/or work related. You can buy these mailing lists or start your own.

Secondly you have to determine how often you will be sending your post cards out. The amount of times you repeat your message, to those you target, will determine how well they remember you. Let me show you how I am targeted by companies that I do Business with and that get my attention as well as my order.

Example:

ImpactYourArea.com is targeted by companies that make promotional products. Everyday I receive something in the mail from some company. It could be product announcements, new product samples, promotions and/or valuable insight to generating more

[1] [2] NextPage