Become a Storyteller Not an Advertiser and Watch Your Traffic Increase

When you read the newspaper, do you read advertisements as closely as you read news stories? Do you believe advertising as readily as you believe news stories? I dont and neither do most people I know...Full Article

How to Know if Direct Mail Will Work for Your Business

Heres a great lesson that applies to direct mail. Ready? Some people say one thing and do the opposite.In other words ...One shouldnt pay attention to what people say theyll do as much as what they ...Full Article

How to Make Your Claims Believable

When you hear claims like??Best Lawnmower in the country?Absolute Lowest Prices In Existence?Leaves your hair cleaner than any other shampoo?do you believe them?Or is there a certain degree of doubt i...Full Article

How to Make a Fortune from Unique Resistance-free Advertising

One of the most powerful offers you can use in your advertising is the word Free.But, you may well ask? how can I make a profit giving my products and services away without charging for them?Which is ...Full Article

Do Your Business Cards Say Who You REALLY Are?

Here are a couple of tips for creating an eye catching card:Use some color - not too much - just enough to grab someones attention and make them want to read the card.Use a font thats easy to readDont...Full Article

How Do People Know Youre in Business?

One of the most important things to do now that youve started a business is to TELL THE WORLD! But HOW? It can be very expensive and time consuming if not done properly. Heres some inexpensive publici...Full Article

Fax Advertising : Hitting Your Target Immediately

In the business of marketing and advertising, it used to be that companies that wanted to get the word out quickly to key customers on a new development would rely on email with follow-up phone calls....Full Article

Advertise Where Its Forbidden To

The most common way to drive people to your business site is advertising. You cannot succeed without advertising, this is a fact.You should advertise almost everytime and almost everywhere using a ver...Full Article

Why Hire an Advertising/Marketing Consultant?

As a business owner, you have the option of taking several different approaches to handling your Marketing and Advertising. You may choose to handle the responsibility yourself, with the idea that no ...Full Article

Media, the Internet, Yellow Pages, and Your Business

If you are reading this article, chances are you could use a little extra money. With the advent of the internet and the migration of advertising dollars from print to electronic (and this time, its t...Full Article

Bad Seduction - Advertising Techniques That Dont Work

I just read some advertising suggestions on an Internet marketing site that are beyond annoying. They are flat-out bad advice. They illustrate a complete lack of understanding of the whole persuasion ...Full Article

Yellow Pages Ads - Buying Secrets

Yellow Pages Ads - Buying SecretsOK- lets agree that many businesses can benefit greatly from Yellow Pages advertising. Lets also agree that few businesses enjoy paying for this "necessary evil&...Full Article

Make the Right Advertising Decisions

Advertising is a powerful and somewhat frustrating marketing tool. It enables us to launch new products and services, increase sales, and increase awareness. However, it is an activity that often le...Full Article

If You Invest Money on Advertising, then You could Save Thousands through this Simple Little Secret

A few years ago, I analysed the statistics of where one of my clients, M & M Pest Control in Sydney, generated all their leads from. As a result of this, Ray Milton, the director of the company said:&...Full Article

Using The Popularity of Celebrities and Currrent Events to Promote Your Business

In this article, we want to explore the idea of using the popularity of celebrities and current event (news) topics to help market any internet business.The IdeaCelebrities and news events are not onl...Full Article

Advertising - Does it Matter?

When advertising, you need to sell your opportunity, your products and yourself. What sets you apart from everyone else? Maybe you produce a newsletter with a specific content where there is a demand ...Full Article

Classified Ads That Get Results

Classified ads do not have the big market appeal that a full color display ad has, but they are still one of the most economical ways to get your business into the public eye. And, because classified...Full Article

How To Tell If An Advertisement Costs Too Much

People say it all the time: This advertising costs too much! They practically go into cardiac arrest when they see how much the advertising for certain media in certain markets is going to cost them. ...Full Article

CD Business Cards- Why Use Them?

CD Business cards are the electronic version of the now outdated paper business or social card. They are the smaller squared version of the CD-R family.The unique shape and unique size give a lasting ...Full Article

6 Ways To Get More Sales From Your Advertisement

To bring great sales success, a great advertising technique is not the only parameter. You must know what it is that your customers are actually buying. They are not buying your product or service, th...Full Article