Corporate Identity - A Rough Guide

A rough guide to corporate identityThe tabloids report the millions spent by large corporate companies on their logos as a scandal... Those small swathes of colour adorning British Airways tail fin, I...Full Article

Youll Bring a Parade of Business to Your Door!

Parades happen in every big city and many small towns. They are fun, relaxing and most people are there because they really want to be. Parades are a wonderful marketing tool if you know what to do! I...Full Article

How Do You Define a Good Logo Design?

Everyone wants his company logo to be the best but how good is good? How do we define a good logo? Is it necessary to be colorful or an exquisite piece of art? Can a simple design work as a good logo?...Full Article

How Important it is to have a Professional Logo Design for your Business?

There are a lot of things that contribute towards the success of a business. Having a good quality product doesnt necessarily assure the success of a business. To build a long term impression on your ...Full Article

Measuring Return On Investment

...or Is My Brand Working?To measure the impact and effectiveness of marketing and branding on the bottom line alone is a mistake. There are far too many facets of the success equation. It is easy to ...Full Article

Trademark Your Business - Lessons Learned

Small business owners learn many lessons the hard way - throughthe school of hard knocks. I recently experienced my own toughlesson concerning the importance trademarking my business name.Like many so...Full Article

The Big Uneasy: Clearing the Clouds of Guess

People often come to me to assist them with developing their brand because they are unable to accomplish the business success they desire. Theyre experiencing what we call the Big Uneasy--the state o...Full Article

Eye On The Pie: Branding From an Investors P.O.V.

When building a business as a brand its important to avoid a myopic view and consider another important aspect of the business game as well-- investing. After any amount of toil and hard work to creat...Full Article

Standing Under the Umbrella And Still Getting Wet

Make More Money Making a Name for YourselfCalling all realtors, financial planners, insurance brokers, multi-level & network marketers, and anyone else who works in the precarious and often misunderst...Full Article

Go Ask Alice

One of fictions finest marketing minds, The Cheshire Cat,once told Alice in Wonderland something all business ownersand marketers should remember:If you dont care where you are going, it doesnt make a...Full Article

Branding - More Than Just a Statement - A Memory Scar

Conjure up in your mind broad rolling meadows with runs of cattle or stock of some type, all discriminate by virtue of a registered brand. Thats a most common and accepted understanding of branding.Yo...Full Article

You Bored Me at Hello - Top Three Strategies for Networking Your Brand

You had me at hello, those famous words from the movie Jerry McGuire let Tom Cruise know that Rene Zellwegers character was hooked from that point and the rest of his talking was unnecessary. When in...Full Article

Build Customer Loyalty by Promoting Your Customers

Do you want to attract new customers while building greater loyalty among your current customers? Include your customers in your marketing and promotions. By creating greater awareness of your custome...Full Article

Setting the Right Price

One of the ways people get to know you is by the identity you project. Your company name, the way you present yourself, your business card and brochure, where you work, and other ways you conduct your...Full Article

Creating Powerful Names for Products, Services, and Your Business

The name of your business is important--its one of the first things potential customers know about it. And having unique names for each of your products and services can be a powerful selling tool. On...Full Article

Santa - The Brand

Every Christmas Eve, a burglar named Santa busts into homes around the world, but he has never been charged with B&E. He has one of the best, most positive brands around and it continues to inoculate ...Full Article

The Secrets of Starting Business Successfully

Starting Business Secrets will help you to start your own business successfully. The American Dream is, and always will be, to come up with an idea, start a business and become rich from your own effo...Full Article

Optimize Your Mailing List For Better Results

A list of customers who have previously bought from you is your most important asset. These are the customers who will provide you with return business, which is more profitable than the first sa...Full Article

Brand Your Consulting Brilliance

Todays competitive marketplace for consulting services is no longer responsive to the marketing strategies that worked in the past. The services you provide should speak volumes about your consulting ...Full Article

Getting Started in the Mail Order Business. How Much Does It Cost?

INTRODUCTIONTo get any business started successfully takes many ingredients. All requirements fall into one of the following four key categories: 1. Desire, 2. Knowledge, 3. Time, and 4. Availa...Full Article