Companies have been branding their collateral materials such as letterhead, envelopes, business cards, etc. for years. In fact, we often identify a company by its familiar logo or special color schem...Full Article
As a beginner, you would be forgiven for thinking that marketing is simply advertising your product or service, how wrong you are.Marketing is the art of allowing people to know that your business exi...Full Article
My business logo and color scheme started one lovely spring day in my office, after two years of working with words and images. I purchased some rubber stamps and played with them. A logo emerged: sim...Full Article
Imagine if Yahoo! had been named TheInternetDirectoy. Or StarBucks was christened "Premier Coffees". The names would be far more descriptive than their current ones. But they wouldnt embody ...Full Article
What about me? Are you asking yourself this question? If not you should be. Dont wait until you are in crisis mode when you are losing your job or your business before you think what about me?Here are...Full Article
As consumers, we dont really think about the importance of branding. We just seem to go with the flow of brand names that have become synonymous with our daily living. But the impact of a name reinf...Full Article
Make A Bold Promise Then Back It Up With An Awesome GuaranteeWe finished the last article with a mnemonic...All these extra sales youre going to make are in the B.A.G.A Bold Promise backed up with an ...Full Article
Make A Bold Promise Then Back It Up With An Awesome GuaranteeOnce you know what problem you, your service or your business can solve or what genuine benefit you can deliver then guarantee it!A bold pr...Full Article
Yes, yes, weve heard it all before... loads of life coaches, consultants and therapists are struggling to make a decent living but still stick at it because they love their job.Want to know why nearly...Full Article
Ive been reminded recently, rather forcefully, that not all reality hackers are anti-neoconservatives. Bush endorses teaching intelligent design. I cant help hearing "intelligent design" ...Full Article
Logos can be described as visual icons that provide a unique identification element to a business or product. Logos provide quick visual recognition of a Company which in-turn builds branding. Busin...Full Article
Naming a business is like laying the cornerstone of a building. Once its in place, the entire foundation and structure is aligned to that original stone. If its off, the rest of the building is off, ...Full Article
Whats Your Brand?A brand is a product/company personality that helps distinguish it from the competition. It evolves out of the product essence. So, whats yours? Quality? Service? Price? Whatever it i...Full Article
Just do it. We try harder. The Ultimate Driving Machine. Be all that you can be. Taglines are one of the best ways of branding a product, service, company, or organization for years. Like these:Please...Full Article
If you own a web-based business, youre probably aware of the need for things like link exchanges, lead-purchasing, SEO copy, banner ads and all of the traditional ways to get exposure on the World Wid...Full Article
Whats in a brand name? Everything! Think of these brands: Coke, Barbie, Hershey, McDonalds, Madonna, Pepsi, Bono, Microsoft, Kleenex, Xerox, Steven Spielberg, Dell and GM. Did you notice that brands c...Full Article
Acquiring another corporation usually means that the acquiring companys name will be the name of the newly merged entity. There is one factor that can change that -- one that is stronger than anything...Full Article
Any business with the minimum interest to be successful should concentrate on developing their corporate image and when I say "any business", I mean it, absolutely any business-even if its a...Full Article
A great logo can help a business project a positive image while a bad logo can bring a negative impression about a company. For many companies, a logo is the only identifiable mark a potential custome...Full Article
Branding is very important to a business, whether it is an online or offline business. Your brand will be the first impression the public has of your business and could very well be the most importan...Full Article
