financial situation at any given time. Weekly, monthly, and annual reports are necessary for managing the profitability of your business. Be certain that these reports are available for weekly, monthly, and annual evaluation, and religiously do those evaluations based on your business plan. Be prepared to revamp and revitalize your Business plan based on the evaluations you do.

NOTE: While 'weekly' reports are necessary for this evaluation - do not adjust your Business based solely on the weekly reports.

Use the Three E's.

A good business promotes enthusiasm, effort, and ethics. Enthusiastically promote what you do. If you believe in what you are doing and put your best attitude toward accomplishing the job at hand, you will be promoting your business in the best possible way, with personal enthusiasm. Be sure that the majority of effort you put into your business every day is intended for profit. If you are working all day and accomplish nothing toward making a profit, your business will not be profitable in the long run. Personal ethics are a choice. If you value your Business you will maintain a high standard of ethics. Honesty and Integrity cannot be regained once they are lost.

Don't allow anyone to take those from you for any reason, hold your personal values dearly and promote your Business based on solid values.

Smell the roses.

A good business allows for the enjoyment of life along with the requirements of work. As with any job, burnout is a threat if you don't take time out to enjoy life while you work. It often amazes me, the number of people who indicate that they have no time for family, fun, and hobbies, as they are working to own their own business. What ARE they working for? If you don't take the time to enjoy life, you will burnout and be no good to anyone, and definitely not capable of succeeding in your Business. Take time out for you, for family, for life. Your job will still be there when you get back, and you will be more capable when you go back to it.

Without the specific details that make a business work successfully toward a profit, you don't actually have a Business; you have a great idea. An idea won't actually get you very far in the land of profit margins, it actually will cost you more than it will make. An idea is something that is incomplete and surrealistic, until it has been scripted and formatted into the reality of a series of goals that work together to make a profitable Business.

What is your NEMESIS? What is your dream? Is your dream going to make you a life? Is your dream worth the investment of your time, effort, and money?

Success is in the details. If you want to make your dream a Business, it's important to develop the details and process your ideas into REAL goals. The difference between a dream and a successful Business is in the presentation of the details.

Copyright (c) 2001 - Jan Verhoeff

Printed in the USA

Jan Verhoeff combines 27 years of service in the Free Enterprise domain and a lifetime of education in business development to bring expertise and understanding of basic business principles to new business owners. An expert in the field of business development, Jan presents conceptual information through publications, live presentations, and Power Launch, a weekly live conference chat fo

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