Corporate videos are an important sales tool that can often be overlooked in marketing budgets.
We look at the top nine tell-tale signs that indicate whether your company is in need of an innovative and effective way to promote itself.
1. No strong corporate "look and feel"
You're in a highly competitive industry. Yet, what makes you really stand apart from your competitors is your people and the look and feel of your company.
So how do you show your state-of-the-art factory in action or your professional staff working in your appealing office?
And what about your idyllic location? What's the best way to show picturesque vision of rolling hills, clean and green countryside or waterside views?
The solution is to create a marketing video that paints an appealing picture of those indefinable qualities that make your company unique.
2. Unique presentations
You need to do a sales presentation and your company is up against some tough competitors.
How do you present your company in a way that is different to your opponents?
A proven method is to play your corporate video within your PowerPoint presentation.
Playing your marketing video at the start of a sales presentation is a great way to relax your audience. Interesting vision and upbeat music can make your audience feel more positive, even before you've spoken a word.
It's an ideal way to show the look and feel of your company in a convincing and enjoyable manner.
3. Trade Shows/Exhibitions
Your organisation is always exhibiting at trade shows and needs a way to stand out from the crowd.
Setting up a television screen and a DVD/VHS player in your stand with your continually repeating corporate video is an easy way to get people to stop and stare. Moving vision and music easily stops people in their tracks.
Parents quickly learn that it is easy to distract a child by leaving them in front of a television. Adults are usually no different. It is easy to grab the attention of participants who may feel uncomfortable (or bored) walking around a trade show.
Continually playing your corporate video is an easy way for passers-by to learn about you without having to go to the effort of reading through brochures.
4. Increasing Export sales
Travelling overseas to market your products or services to international buyers is risky Business. Not just for your company, but also for your prospects.
Can they really trust you when you tell them how large and reputable you Business is and that you have the right quality procedures in place? How can they get a real feel for your company that is located thousands of miles away?
Presenting your location, factory or office, production process and your dedicated staff at work is highly regarded by international buyers. It provides an extra a look and feel about your company that is often lacking from brochures and photos.
A concise marketing video that gives an interesting overview of your company is a proven method to increasing international sales.
5. Showing your Product or Service in Action
Sometimes you cannot actually demonstrate your product or service to
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