computer system which monitors all activity with customers, current or potential. Phone, mail, e-mail and fax all link in. Give everyone in your company who deals with your customers access to that system. Link it to word processors, accounts systems, stock control and manufacturing Now you're starting down the right road to achieving your ultimate goal - customers who become Raving Fans.

Your Information Bonus

The additional benefit to a company implementing CRM, is far superior tracking of sales and marketing activities. Suddenly it becomes easier to identify the most effective sources of Business. i.e.

? which Mailshots worked best
? which sector provides your best Business
? how many leads turn into actual sales

All this information makes running your company so much easier. Your Sales Manager will also benefit considerably from being able to see sales activity and ratios more clearly. He will probably produce the most accurate sales forecast you have ever seen!

Conclusion

So, should you try to implement CRM or just stick with contact management? That depends on what you want to achieve. If your aim is to look after your customers to the best of your ability, keep those customers, and tower head and shoulders over your competitors, it has to be CRM.

The alternative is to stay with the pack and lose, on average, 50% of your customers every 5 years. Can you afford to do that?

Roy Gough
Alloy CRM
Helping you keep your customers away from the competition

Roy Gough has run and managed Businesses for over 30 years. He has experience in finance, automotive, retail, high tech and Ecommerce. He uses this knowledge to help businesses to improve their sales and profitability. He currently also sells GoldMine Business contact management software, QuoteWerks quotation management tool and Mind Manager the brainstorming and planning tool.

His web site can be found at http://www.alloycrm.com

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