We all agree one of the most important parts of any business is Sales. We also know that to get sales we must advertise to let potential customers know of our offerings. When writing a business plan you must have a clear and concise picture of how you will generate sales for your business if you are to attract favorable loans and proper capital to succeed. I cannot impress upon you enough of the importance of these sections in your business plan. So much so that I want to offer you this sample to assist you in writing your Business plan for your next most important entrepreneurial endeavor.

You will need to print this article and then read the paragraphs below and of course modify them to fit you Business model. Carefully describing how you will go about your sales and which methods of advertising you will use to bring in your customers. Then construct your own sales and advertising Sections for your business plan. My sample is for a mobile car wash Business that is a franchise and is pretty straight-forward, it will give you ideas and insights to complete your own. Continued Success.

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sales

We will initially use direct sales as our primary sales technique. We will casually walk into Businesses and offer our services. Other forms of initial contact will include fax marketing, e-mail, flyer distribution, car wash fundraisers and car wash free-bee give aways. We will follow the franchisor's recommendations on sales lines that are updated periodically on cassette tapes. We will play these tapes in our work trucks so all crew members can close sales and up-sell customers instantly in the parking lots and offices.

We will also follow the franchisor's pricing policies. When we find something that works extremely well in our territory we will push those services. It is in the Franchise Circular and Franchise Agreement that we must charge no less than $5.00 for a basic exterior car wash. The other prices can vary. We intend to retain the highest possible profit in the services we provide. We want repeat customers, so we will find a happy medium for our clients (supply and demand).

For promotions we will continually:

Give out car wash door prizes at civic group meetings, bingo nights, chamber of commerce, etc.

Plan car wash fundraisers at least once per month for kids.

Fax out car wash discounts on poor weather days.

Sponsor civic programs such as Neighborhood Mobile Watch Program, Arson Watch Program, etc.

advertising

Our advertising will be extensive. Our franchisor will help us achieve additional market penetration up to 1.2% of the population (based upon a population average of 40,000) for every truck we are using. Their advertising help will include some of the following:

Bidding On Government Accounts

Direct Mailings of Previous Customers

Fax On Demand

Fleet sales Campaigns (Every Three Months)

Internet Home Page Referrals

Radio Packages

We will spend our local advertising dollars very carefully on things like: Booster Club programs for youth sport

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