nterview them regarding what they most like about your product, and offer those highlights as a downloadable podcast from your web site and as part of your story on your blog about how you enjoyed seeing customers at the conference and what they had to say.

And, since people love to see and share photos of themselves and their friends, why not take digital photos of customers, store them for free in Flikr http://www.google.com/apis/maps and link to each one as you describe each customer in your blog, then send them each featured person an email with "See your photo at (name of tradeshow)."

26. Closing Tip: Familiarity Breeds Acceptance Continuously nurture your best prospects, seeding in their minds your main and vividly stated differentiating benefit and providing ideas and help at "non-sales" times.

Make every aspect of your behavior, booth, and promotional material repeat, reflect, and reinforce that benefit before, during, right after the conference, and later, again to your hottest prospects.

Kare Anderson is the author of LikeABILITY (see Grand Store at http://www.SayitBetter.com), Make Yourself Memorable and SmartPartnering. A popular speaker on SmartPartnering and on how to be more frequently-quoted to become your kind of customers' top- of-mind choice, she also publishes the SayitBetter newsletter, with 32,000 subscribers in 28 countries.

---

上一页  [1] [2] [3] [4] 

收藏至：