* Acknowledge when you need rest
* Drink lots of water and fluids
* Don't drink alcohol when flying
* Maintain an exercise routine, even if it's just walking around the airport
* Wear stylish and comfortable clothes - don't look like you just came from the gym. You will be more quickly accepted and get better service when you dress professionally
* Pack lightly. There are no naked people where you're going - there's always a store
* Have an emergency kit with you. Whether you have a headache, you arrive at the hotel past room service hours, or you feel lonely, take care of yourself. You should take a Medicine kit, pocket knife, small flash light, snacks, extra ID and pictures of the family.
Going to school for the first time is scary but then it becomes routine. Keep a little bit of that first-time fear in your trade show routine. It will make you more aware of your surroundings and opportunities.
Julia O'Connor - Speaker, Author, Consultant - writes about practical aspects of trade shows. As president of Trade Show Training, inc,, now celebrating its 10th year, she works with companies in a variety of industries to improve their bottom line and marketing opportunities at trade shows.
Julia is an expert in the psychology of the trade show environment and uses this expertise in sales training and management seminars.
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