increase your trust factor with buyers, you will also see an increase in your sales.

Summary - Three Key Points to Remember:

• Regardless of what you believe about your own level of trustworthiness, your trust factor with buyers is low.
• To increase sales, individual sellers must create their own separation point from competitors rather than rely on their product, service, or company to create the separation point.
• Sellers can create a separation point by building a greater level of trust with buyers versus their competitors.

Robert Reed is a consultant, speaker and president of TrustBuild. TrustBuild offers the Trust Seal Program to identify and differentiate trustworthy sales professionals from traditional competitors. Sealholders are provided with easy-to-use tools and information to help them break through the buyer "trust barrier" to gain a competitive edge and win more sales. Visit TrustBuild.com to learn more about the Trust Seal Program for trustworthy sales professionals.

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