1. LOOKING for a "quick fix" to close more sales - sales arent closed, theyre opened.Solution: You must learn how to open the sale; build rapport with your prospective customer and develop a...Full Article
For many years as a sales manager, I would only hire the stereotypical sales representative. You know the type-on a human relations continuum or scale of zero to ten, with the ten representing a candi...Full Article
In a classic business-to-business print ad from the late 50s for McGraw-Hill Magazines an imposing looking executive sits in his chair. He has both feet planted firmly on the ground, a scowl on his fa...Full Article
Microsoft has used this online sales secret to become a giant, and the greatest software company in the world.How about you?What are you waiting for?The secret is bundling your products.An effective w...Full Article
This is a quandary not unlike the chicken or the egg question, "Which comes first?". Do you focus on creating a superior product and continue to develop superior products or do you shift foc...Full Article
The old adage in selling has always been, "Find out what they want, then, give it to them." The fundamentals of selling are clearly that elemental. The application thereof, however, continue...Full Article
The elements involved in building a sales force, especially one that pays for itself and also adds value to any business, are many and varied. The whole purpose and direction of a sales manager needs ...Full Article
Things to watch out for when selling your product in catalogs.Giving away the farm.Many catalogs will ask for a multitude of discounts and concessions before they even place one order. You give them a...Full Article
Everybody thinks that the businesses will slow down a bit in holiday seasons. Ofcourse everybody thinks that people dont want to start new ventures in holidays too.But that is not true. People do spe...Full Article
I have searched for a new way to increase the sales of my promotional products. A good way is to start an affiliate-program with a commision for every customer who buy an product and who came to your ...Full Article
Snowflakes are beautiful!For the Winter Holiday sales season handcrafted snowflakes are the perfect touch. They lend an aura of a mystical winter wonderland to any room, house or office decor.You may ...Full Article
Corporate videos are an important sales tool that can often be overlooked in marketing budgets.We look at the top nine tell-tale signs that indicate whether your company is in need of an innovative an...Full Article
Sales managers frequently approach me for advice on how to keep salespeople motivated, especially when sales reps get into a rut - and seem to keep slipping deeper into it. Telling managers what not t...Full Article
I recently attended the monthly Italian language Meetup here in Little Rock. Meetups are informal social gatherings of people with similar interests in a particular topic. Topics for Meetups range fro...Full Article
Business can be like war sometimes.You may have to fight hard to survive.The winner takes all.But that doesnt mean you have to destroy your competition in order to survive and win.But you can do one s...Full Article
Design and Implementation of a new Sales & Marketing campaign must be carefully thought through from the beginning. What message do you want to send about your company, products, and services? What ar...Full Article
When attending a Chamber of Commerce breakfast networking get-together, Im always perplexed by the lack of thought and preparation many business owners display when giving a 60-secondoverview of their...Full Article
I have received a number of requests for advice from salespeople and sales managers that sell commodity products and services. When I refer to commodities, I dont just mean pork bellies or frozen conc...Full Article
The Cash to Cash CyclePart Three of SeriesWere sprinting toward that million dollar mark...and were only a couple strides away?Decreasing inventory carried us over the first hurdle, and last week redu...Full Article
Selling. Cold calls, introductions, interviews, appointments, proposals, referrals, call cycles, building rapport, listening, asking for the order, overcoming objections, closing the sale, and rejecti...Full Article