YES-- it is true that Networking is an art that must be mastered. However, for those of you that are new to the networking game and the art of mastering it, please READ ON. While you do not want to be in a position at social function of hanging with the same person all night, if you really want to make your network work for you, there are some surefire tactics that you must employ. networking is much more than simply handing out your business/calling card and moving to the next 'target' in the room. I am always so surprised by the number of people that exchange Business cards and do not take advantage of the possibility of creating an instant marketing campaign.

They hand over their Business card, say a few words and move on without leaving an impression that would inspire you to tell others about them. Get away from the fallacy of believing that networking is about who you know. Master networkers know that the true power in your network is really about WHO KNOWS YOU! Learn to engage in meaningful dialogue with others and you will rapidly multiply the dispersion of your message. Going Home with a pocket full of Business cards is no indication of how strong your network is. You must implement strategies that will not only facilitate building a good network of people that know you but also create solid alliances with others.

Below are 5 strategies that have helped me grow personally, professionally and take my Businesses to new heights! Try one, two or all of them and be sure to drop me a note and share your success story. I would love to feature it in my next newsletter.

-GRAB their Attention and Make'em Want to Listen!
Master your 30-second introduction! You must have something to say and know how to say it quickly and with impact! If you do not have the ability to articulate the brand you call you, get it in order before your next network mixer. There are three simple steps to creating a 30-second introduction. Don't miss the opportunity to have people know who you are by being unprepared to get their attention. If you missed my article last week, drop me a note and I'll get it to you ASAP.

-Business/Calling Card Buzzzzz!
Put your business/calling cards to work for you! Business/calling cards are at the heart of the first introduction that you make with others. Ensure that your Business card serves as a true marketing engine for you. Take the time to design an impressive card with a tagline or message that will get attention and make people want to contact you. Try using the front and back of the card to get your message across, however do not cram in too much information - leave some "white space." Business cards with visual clarity are more likely to be read AND kept for future reference.

-Use Reverse-networking not Empty Dialogue!
Don't waste your time or anyone else's with fruitless conversations that lead to nowhere! After giving your 30-second introduction, spark a dialogue that shows you have a true interest in understanding what it is that person does. This works much better than simply exchanging Business cards and talking about yourself the entire time. Learn to ask probing questions-- something as simple as "So tell me what it is that you do" and following it up with "Hmmm, that sounds interesting, tell me

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