* Generating referrals

* Speaking

* writing

* Direct approaches

When working on ways to raise the profile of your Business, remember prospects are trying to identify a service provider they can rely on to give them the result they are looking for.

Key Point: Focus on your knowledge.

So don't just focus on your 'technical' skills. Many service providers provide similar services at a technical (or functional) level. Give prospects a good reason for choosing your service over others. Build your profile on your knowledge and insights - show how you can help your clients achieve their objectives.

And don't be put off by the nature of the task. Building the profile of your Business means getting in front of people. You'll need to do this at networking events, at speaking events, publishing your thoughts, or by directly contacting prospects. If you really dread any form of "self promotion" then you might have to change your thinking.

Key Point: networking works. So use it!

However, as a starting point, if you need some tips on the art (and manners) of networking Australian-style then I recommend a visit to Robyn Henderson's site http://www.networkingtowin.com.au/ and Robyn's e-book "networking for Success" has some great tips on how to do it right.

Recent statistics show more and more people are leaving corporate jobs (by choice or force) and moving into self-employment. In the U.S. alone, a new Business is formed every 11 seconds. A similar trend is occurring in Australia. So you're not alone in your quest for visibility.

Client ahoy!

All hands on deck. Hoist the mainsail. Put yer back into it now?

(c) 2005 marketing Nous Pty Ltd

Stuart Ayling runs Marketing Nous, an Australasian marketing consultancy that specialises in marketing for service Businesses. He helps clients to improve their marketing tactics, attract more clients, and increase revenue. Stuart also offers telephone consultations and runs regular marketing seminars. For additional marketing resources, including Stuart's popular monthly newsletter, visit his web site at http://www.marketingnous.com.au.

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