Roping In Loyal Customers While Making An Extra Profit!

Youve probably bought a book or two at one of the major chain bookstores. When youre checking out, you get asked if you have the discount card.The card is not free. It usually cost 10 bucks or so.But ...Full Article

Twelve Places to Buy a Mailing List

2004 Jeffrey DobkinThere are two types of lists, determined by their origin: compiled lists and response lists.Compiled lists are a common source of names and records that have been gathered, collecte...Full Article

How Prince Connects With His Target Market!

While Internet legend (and young pup) Frank Kern would have you believe that Im so old I should be confined to a wheelchair, Im still on the good side of 100! And I can stil enjoy a good concert from ...Full Article

The Real Path To Big Bucks On The Internet!

Instead Of Wasting Time Trying To Hit The Lottery Of Internet Riches, Focus On Building Your Business One Sweet Income Stream At A Time!Eric (one of my JV partners) experienced an epiphany yesterday. ...Full Article

Notable News - Its Not About You!

You enjoy what you do. In fact, you love your product and want to tell everyone about it.Well, I hate to tell you this, but no one cares! Think about the last major purchase you made?maybe a car ?did ...Full Article

Want To Be A Stronger Marketer? Work Your Marketing Muscles!

You want to be more flexible? You have to stretch your muscles. Want to be physically stronger? You have to find a way to workout and build your muscles. Want to be a stronger marketer? Youve got to w...Full Article

Do You Get Attention With Your 30-Second Introduction?

I went to a networking event the other day where the meeting leader said, "Were going to skip doing the 30-second introductions today because mines so bad and it doesnt work that it nauseates me....Full Article

If You Do No Other Preparation

Far too often we see small businesses rush into doing things without planning and preparing. Unfortunately, marketing is a great case in point. Many small businesses set up shop and then hurry to get ...Full Article

How to Get the Right Clients and Avoid the Wrong Ones

If you are like most service professionals and small business owners one of your primary concerns is generating as many leads as possible. And that may be your biggest mistake, resulting in wasting ti...Full Article

Will Googles Gmail spell trouble for Email Marketing.

We wait with baited breath for the anticipated launch of Googles Gmail - a fre*e email account, capable of storing50,000 short, text only messages. That was not a misprint.Your inbox would be a full g...Full Article

So You Want To Cut The Crap And Get Into The Money?

So, youve been around for a while, and maybe even made a few bucks, but you still need something... well here arefour magic tips:1.The purpose of your webpage is to get leads, forget selling, the one ...Full Article

Gaining Business Intelligence

A white paper on how companies should analyse customer data to gain better business intelligence and how they can use that knowledge.In an increasingly competitive world, using your client database sm...Full Article

Fair Measures Corporation

A case study in online "thinking outside the box"The Fair Measures Corporation Web site, at http://www.FairMeasures.com contains over 500 pages of free in-depth legal information and analysi...Full Article

How Do I Define My Market?

Your market is who you want to reach. Your customer. Who is your average customer? What is your estimate of total market size? What territory do you intend to serve? Will you offer a variety of produc...Full Article

Take It To The Customer

In the past, purchasing ad space was the solution to every entrepreneurs marketing challenge. Then it was direct mail, followed by telemarketing. But with advertising and postage costs on the rise, th...Full Article

Do You Really Need a Brochure?

The phone rings. Good news... its a potential client. You say, Thanks for calling, Ill send you our brochure. But what should you really be sending them?Im often asked to review brochures or asked abo...Full Article

How to Develop an Effective Company Profile -- and Why

What is a company profile?A company profile is essentially a resume for your company that you use to establish your credibility with the market you serve. Your company profile helps potential customer...Full Article

7 Ways to Evaluate Your Marketing Plan

Business owners often find it difficult to know whether their marketing tactics are working. This can be especially tricky when you use a combination of marketing activities simultaneously, or if usin...Full Article

Good Marketing is Like a Bad Habit

You know those bad habits we get. Like raiding the chocolate biscuits during late night TV shows. Or slouching we when we sit. Or biting our fingernails. Before we know it weve let a new behaviour cre...Full Article

Independent Professionals: What Stands Between You and Your Artist Statement?

What Stands Between You and Writing an Artist Statement or Professional Statement?Is it a dry creek bed, or the Grand Canyon? A closed door, or the Chase Manhattan Bank vault? Or maybe, its the whispe...Full Article