8 BIG Benefits To Selling Big Ticket Items

Ok, before we get down to the benefits of selling Big Ticket Items, we had better define what a Big Ticket Item is.A Big Ticket Item is any product or service that sells for more than $500 or $1000.Or...Full Article

10 Surefire Ways to Add Sizzle to Your Brochures

Businesses rely on brochures as their front line in communicating their products or services. Yet according to Shannon Cherry, APR, many find them not as successful because they underestimate the skil...Full Article

Sowing and Growing Your Network

The N-word! We all know the value of networking and we feel we should be doing more of it. Unfortunately, for too many of us the very thought of attending an event where we have to mix and mingle with...Full Article

Marketing Quandaries

Being in a quandary prevents you from moving forward in developing and marketing your business. When were in a quandary, we are in a state of perplexity and doubt. We dont know how to move forward t...Full Article

7 Ways a Copywriter Can Help Your Business Succeed

Think you cant afford to hire a copywriter? Think again. Here are seven ways a copywriter can contribute to the success of your business.#1 - Save you time. Chances are, you have more than enough thin...Full Article

Quiz: Where is Your Marketing Message?

Wondering if your marketing message is dancing in the spotlight right in front of your target market or is busy cowering by the punch table nowhere near your customer base? Take this quiz and find out...Full Article

Future of Marketing Part 2

In Part 1, I discussed how traditional marketing is no longer working the way it used to. This is happening for a variety of reasons -- people have too many mass media choices, theyre bombarded with w...Full Article

The Future of Marketing Part 1

It used to be if you were a small business, you were at a distinct disadvantage with your marketing compared to the bigger companies.No more. Small business owners will actually have an edge over bigg...Full Article

A Different Perspective On The No-Call List

The other day I received an e-mail from an internet marketer who was bemoaning the fact that calling people on the no-call list is now illegal and that puts such limits on marketing. He is far and aw...Full Article

Fertilizer For Your Grassroots Marketing

Looking for a great way to drive traffic to your business? No million dollar ad budget last time you checked? The solution may be to harness the power of grassroots marketing.Grassroots marketing is s...Full Article

50 Unbelievable Benefits Of Joint Venture Marketing

What Is A Joint Venture?A joint venture is an agreement in which two ormore businesses work on a project for a set periodof time. Joint ventures can be long-term, likepromoting a product together, or ...Full Article

Are You Overlooking Your Hidden Profit Centers?

There are other names given to Back-End Selling. You may think of it as follow through, or maybe VALUE added. Both are good terms. Lets take a quick look and see just how you can profit from this i...Full Article

The Sweet Aroma of Highly Effective Marketing

Highly effective marketing is accomplished when your marketing materials and marketing strategy work together to reliably move your prospects through your sales process.Have you ever caught a whiff of...Full Article

50 Benefits Of Joint Venture Marketing

What Is A Joint Venture?A joint venture is an agreement in which two or morebusinesses work on a project for a set period of time.Joint ventures can be long-term, like promoting aproduct together, or ...Full Article

Developing the Unique Selling Proposition

The "Unique Selling Proposition" advertising campaign was developed by Reeves in 1961. Reeves proposed that marketers offer products different from their competitor offerings by developing ...Full Article

An Example of Understanding Consumer Thinking

A church in my community provided me with one of the best examples of understanding the consumer, which Ive ever experienced.Once a month a church in my community provides free lunch, open to the publ...Full Article

Marketing Lessons From Apples iPod

Apple Computer just announced that their earnings from the last quarter more than quadrupled mainly due to robust holiday sales of the iPod digital music player. More than 10 million iPods have been s...Full Article

Mission Position

Ahh, the mission statement. For some companies it simply describes their purpose for existing. For others it permeates the overall culture of the company. Some see its value, while others neglect to g...Full Article

How to Turn Your Marketing Into a Money-Making Machine - Examples of solid Marketing

As Claude Hopkins presented in his Scientific Advertising many decades ago, there are scientific ways of tracking your Marketing and Advertising and determining clearly and unequivocally what works an...Full Article

How to Turn Your Marketing Into a Money-Making Machine - Preparing for Marketing That Yields Results

The usual complaint from companies is that Marketing simply does not yield as expected. So much effort, time, and money goes into campaigns, and yet the frustrations persist: Why arent sales up? Why a...Full Article