Time for Marketers to Clean Up Their Act!

Some years ago, a prominent Australian hi-tech company launched a product called Maestro that bundles community-building features like chat rooms, file sharing and instant messaging into one applicati...Full Article

Discover 7 Hidden Profit Producing Secrets

Would you like to learn the lessons of the businesses that struggled last year without having to follow in their footsteps? I’d like to share with you seven of the mistakes that are among the m...Full Article

Where Should I Network?

Building business relationships through networking is a great way to build your business. The caveat? Its a slow process.What are some of your options? There are many leads groups, different chamber m...Full Article

The Apprentice: 5 Lessons in Marketing

Donald Trumps hit reality show, The Apprentice is a godsend for marketers around the world.Why?Because all of the tasks that the prospective apprentices go through each week and each season involves s...Full Article

Your Marketing Message - Could You Wring More CASH Out Of It With This Ancient Japanese Discipline?

When it comes to your marketing message, the little things count. Trouble is, youll never come to respect how much, until you make a commitment to science.Let me ask you something. Do you practice Kai...Full Article

Maslows Marketing Filter

One of the basics of all marketing and advertising training is a teaching of "Maslows needs pyramid". This pyramid shows the different motivators and needs in a persons life and how they ar...Full Article

Supply And Demand And Marketing

According to Dough McCormick, Chariman and CEO of iVillage, Inc, "Technologists focus on supply but they dont understand advertising is focused on demand. Just because we have an available ad do...Full Article

Consider Consumer Psychology

In your marketing efforts, be they on or offline, its wise to consider the psychology of the consumer you are targeting. If youve done your homework youve developed a profile of your ideal customer a...Full Article

Consumer Thinking And Search Marketing

12/20/04According to a recent article by ComScore Networks, about three-quarters of all consumer product research is initiated through a generic search term, such as "televisions" or "A...Full Article

Marketing And Patience

"Get your positioning and your programs implemented properly, and the numbers will come. But youve got to have some patience."- Jack Trout with Steve Rivkin"The New Positioning. The L...Full Article

Simplicity In Marketing

In a world that is spinning out of control; with consumers being bombarded with hundreds of advertising messages per day in a variety of mediums, it is imperative to develop an understanding of the co...Full Article

10 Steps To Getting Paid For Your Marketing Materials

How many times have you heard the same sound bites come out of your mouth to your clients, prospects, and audiences, almost boring yourself to tears in the process? Imagine generating money directly f...Full Article

Spring Cleaning: How To Do It In Your Business To Make More Room For Success

With the arrival of Spring, I decided to get outside and into my garden.I had neglected to do some basic maintenance during the previous months and wondered if my plants suffered any permanent damage ...Full Article

Take a Leap! How To Take Your Business To New Heights

Take a moment to reflect on the current reality of your business. Is it everything you dreamed it would be or is it more like a nightmare?Regardless of the current reality, your business can always im...Full Article

Youre Halfway There!...Or Not Part 2

Now that you have had a chance to create a game plan for accomplishing your business goalsduring the third quarter of this year, lets focuson the fourth quarter of this year.These last three months of...Full Article

Youre Halfway There!...Or Not Part 1

The year is almost over and the last half of this year will fly by just as fast as the first half.Are you on target for meeting your business goals for this year?If you answered yes, congratulations!K...Full Article

The 7 Commandments of Marketing

Marketing is the key to success with any business, online or traditional. You can have a website or business location. You can have a great product. However, if no one has heard about your business or...Full Article

Online Magazine Subscription Services Make Shopping Online Fun For Magazines

If recreating the old experience of subscribing to magazines by filling out a subscription card is essential to the success as an Internet retailer, then MagMall.com takes top awards. The retailer has...Full Article

Why Insight and Flexibility is More Important than Perseverance in Marketing

Marketing successfully requires not only insight into how a product or service can be successfully marketed but also flexibility into the marketing of a product or service.This is one of the marketing...Full Article

Top 5 Tips For Media Selection

Marketers have a wide variety of media at their disposal. Most of us think first of the advertising troika of newspapers, magazines and TV. But there are a number of other options depending upon what ...Full Article