How to Develop an Effective Company Profile -- and Why

What is a company profile?A company profile is essentially a resume for your company that you use to establish your credibility with the market you serve. Your company profile helps potential customer...Full Article

7 Ways to Evaluate Your Marketing Plan

Business owners often find it difficult to know whether their marketing tactics are working. This can be especially tricky when you use a combination of marketing activities simultaneously, or if usin...Full Article

Good Marketing is Like a Bad Habit

You know those bad habits we get. Like raiding the chocolate biscuits during late night TV shows. Or slouching we when we sit. Or biting our fingernails. Before we know it weve let a new behaviour cre...Full Article

Independent Professionals: What Stands Between You and Your Artist Statement?

What Stands Between You and Writing an Artist Statement or Professional Statement?Is it a dry creek bed, or the Grand Canyon? A closed door, or the Chase Manhattan Bank vault? Or maybe, its the whispe...Full Article

Ten Reasons Why Most Yellow Page Ads Fail -And Yours Does Not Have to

Grant Directory users are ready to buy Yellow Pages have a major advantage over all other forms of advertising. Its used precisely when people have decided to buy. They open the directory to check out...Full Article

How to Critique Your Own Yellow Page Ad

Forget what you know about your business Your goal is to see your Yellow Page display advertisement the way a directory user sees it. You cant act like you know anything about your enterprise that isn...Full Article

Do Not Consider Running the Same Yellow Page Ad until You Read This

Grant Businesses have a love-hate relationship with the Yellow Page directory On the one hand, business owners know they need to be there - even though everyone they compete against is there, too. The...Full Article

How To Use Humor Successfully In Your Business Communications

For generations people have been saying that laughter is good medicine. And now the scientists have taken an interest it turns out great-grandma was right. The boffins have discovered that laughter re...Full Article

Eight No Cost Ways to Market Your Business

Are you trying to promote your business with a tiny marketing budget? Opportunities are plentiful for low or no cost marketing. Here are a few that wont cost you a cent.Publish articles about your spe...Full Article

Three Simple Keys Will Make Your Customers Stick

Do you spend a lot of time and energy courting prospective new customers, hoping to pump up your bottom line? If so, youre probably missing an untapped source of sales that exists right inside your co...Full Article

To Web or Not to Web?

Do I need a web site? That is the question often asked by business owners.The answer will usually depend upon the type of product or service offered and what the business is trying to achieve. Some pr...Full Article

Self-Promotion on a Zero Budget

Recently, Ive received a few e-mails from people asking me for advice on how to get started in the writing biz. When I stop to think about it, maybe Ive been lucky to accomplish this much writing in a...Full Article

Getting Into Marketing Momentum ... The Accelerated Way

GETTING INTO MARKETING MOMENTUM: The 5 Power Principles for Getting Your Business into High GearDo you know the #1 reason why most businesses fail and why you could become a fatal statistic as well?T...Full Article

Cave Paintings, Baseball and Connecting

Theres no such thing as a captive audience--any of us can tune out at will. It may surprise you, then, to know that keeping peoples attention in this high-tech age takes the same know-how we had in ne...Full Article

A Questionnaire for Businesses

As best you can, answer the following twenty-five questions. Theres no scoring. But youll know whether you should be satisfied with your answers, or not. If you arent, perhaps you have some work to do...Full Article

Testing Your Way To Prosperity

I have always enjoyed talking to a Realtor friend of mine about his Father-in-laws business. His business is Gold Mining and he has been involved in it full time for nearly his whole life. My friend h...Full Article

Are You Marketing Backwards?

Marketing is like rowing a boat. When you know how thepointed bow moves smoothly forward through the waterencountering the least amount of resistance. Rowingbackwards, the square stern of the boat pus...Full Article

Mission Statement Impossible

Dant dant da da dant dant da da. Dant dant da da dant dant da da. (Thats the theme from Mission Impossible...)FADE IN.Your mission, should you chose to accept it is to create a fail-proof proclamation...Full Article

Defining Moment

Do you know your audiences? I mean really know them. Ive just been working on a project for a client to help him position his financial planning business and to determine who his key audiences are. Co...Full Article

Adapting Blog Technologies To Corporate E-Newsletters

Every January, trade publications put out a list of predictions for the coming year. They discuss products, services and trends that they think will change the way business is done, labeling these dis...Full Article