Youve decided to try advertising your business with post cards. The idea came to you from the post cards you receive from other businesses. You like the idea because it seems easy to do and economical...Full Article
Ah, my very favorite promotional product of all, the refrigerator magnet. They are my favorite, because they are so extremely inexpensive, and extremely effective in getting your company name seen in...Full Article
I am always amazed when I hear about companies who spend tens of thousands of dollars organizing a make-it-or-break-it company event designed to celebrate a company milestone and/or impress prospectiv...Full Article
Why should I care where I get my printed material from, Ill just go for tenders and go with the low bidder. If you do this probably you wont be in business for long or youll never really run a success...Full Article
To succeed in todays crowded marketplace where most of the products and advertising look exactly the same, a small business owner must stand out, shouting above the din with a message so clear and com...Full Article
Marketing is an important tool for attracting customers. It is commonplace to see banners announcing bargains of 70% off the retail price. However a recent High Court decision illustrates that care mu...Full Article
Many entrepreneurs believe that they understand what public relations is, but very few do. Publicity and public relations can be used to boost your business by thousands of dollars a week or kill it;...Full Article
Many prospects skim through catalogs and brochures, glancing at the photos and reading the accompanying captions only when a particular image arouses their interest. Thats when you have their attentio...Full Article
In 1957, a perspicacious young journalist from Pennsylvania named Vance Packard wrote a book called The Hidden Persuaders. It was meant to explain to the public at large why they buy the products they...Full Article
Heres some easy ways to create signage that will attract, not annoy customers (and local government agencies that regulate signage):1. Since movement always attracts attention, any banner, sign set of...Full Article
When you spend money on an advertisement you want to get the best return possible. To do that you need to get people to STOP and LOOK at your ad.Remember, people are busy and theyre bombarded with tho...Full Article
Your Yellow Page Ad Deserves More than 10 Minutes of Thought a YearBefore long, your Yellow Page directory rep will be paying you a visit. Its an annual event that happens several months before next y...Full Article
Many home improvement contractors attempt to use advertising to expand their client base and increase profits. Whether it be yellow pages, mailers, ads, or valpak; for many its a total waste of time a...Full Article
If your company is one of those innovative businesses that has taken advantage of new fax broadcasting technologies to get your message out, youve probably come to realize that the fax broadcasting se...Full Article
If you are creating a brochure, make sure you follow these 9 steps to get best return on your investment:1 Grab AttentionYou need a hook that gets your audience interested. The headline or main text ...Full Article
Lets take an example that is easy to check: I am French. Among the readers who reacted while reading that, an half felt their painful stomach ulcers starting up again while the others remembered their...Full Article
Did you know generating positive media coverage is four times more effective than advertising? Getting exposure in the media is far-reaching, utterly credible and free. As an added bonus you may well ...Full Article
The ability to lead, persuade and influence are integral skills for effective managers. The capability of telling a story that inspires, motivates and informs is an essential part of this process. In ...Full Article
The ability to lead, persuade and influence are integral skills for effective leaders. The capability of telling a story that inspires, motivates and informs is an essential part of this process. In a...Full Article
The ability to lead, persuade and influence are integral skills for effective managers. The capability of telling a story that inspires, motivates and informs is an essential part of this process. In ...Full Article
