10 Marketing Tactics Under $10

No marketing budget? No problem, with these 10 creative techniques for bringing in businessSometimes it only takes a few dollars to make a marketing idea go a long way. If you’re looking for some new ...Full Article

Gaining a Competitive Advantage

What are you doing to get ahead--and stay ahead--of the competition? It all comes down to the benefits you offer. Theres a good chance that sometime this month you bought pizza. Think back to why you ...Full Article

European shares snap five days of gains, SAP falls

LONDON, Oct 8 (Reuters) - European equities closed lower on Monday as miners tracked falls in base metal prices, and markets punished SAP (SAPG.DE: Quote, Profile , Research) for its biggest acquisiti...Full Article

Marketing is More Important Than Expertise

Being a master of your craft, skill, or talent doesnt ensure the success of your business. You can be the greatest at what you do, and if nobody knows about you, youre quickly out of business. Yes, it...Full Article

Attract More Clients by Raising Your Profile

One of the most common issues Im asked about is how to raise the profile of a business to attract more clients.This is an important issue no matter how small or large your business may be.For example ...Full Article

Getting New Clients - When Only a Few is More Than Enough

Many of the business owners I speak with are looking for a relatively small number of new clients. It isnt that theyre not ambitious, its just the size of their businesses doesnt warrant a larger obje...Full Article

The Easiest Marketing Plan Youll Ever Find

When it comes to marketing theres simply too many choices. I often find clients are totally perplexed about which marketing tools they should use and how to use them.To help make your life easier Ive ...Full Article

Marketing Strategies: What Choices Do You Have?

Most business people want to see improvements in sales and profits. But how do you get there? What choices do you have?To build your business there are four strategic options that must be considered:1...Full Article

B2B Marketing - Why it Should be Subtle

Subtle adj. Showing or making, or capable of showing or making, fine distinctions of meaning.How many times have you been told that: great marketing has to be off the wall; your message really needs t...Full Article

Attracting Clients With Incremental Marketing

Do you ask prospective clients to go too far?Must your new clients take a "leap of faith" when they engage you?Or do you gradually draw them closer using a series of pre-planned contacts des...Full Article

Web Site Marketing Strategy: 8 Ways To Increase The Perceived Value Of Your Freebies

It is a well known web site marketing strategy: To attractnew customers and traffic, give out something for free:e-zine, ebooks, software, services etc.But as you already know, most people dont apprec...Full Article

Writing Sales Letters That Sell

The most important part of any marketing you do is direct marketing. This includes letters, postcards, brochures, newspaper or magazine coupons, telemarketing, TV or radio direct response commercials,...Full Article

Online Mentorship Programs: Cash in on Your Expertise

Whether youre a former retail store owner known for yourcreativity, a championship bridge player, or apsychotherapist with a long current waiting list foropenings, if you possess expertise that makes ...Full Article

The Six-Step Process That Grows Your Business

1. Examine your clientele and define your idealclient. Of all the customers youve served in the lastcouple of years, who are the ones you most enjoyedworking with and found most profitable? Create apr...Full Article

A Seven Letter Word That Helped a 3 Month Marketing Newbie to Online Success

Who would have thought that a three month newbie and marketing dummy with no list, no product, no contacts, can actually make money online? Me neither.I had no idea what to do, how to do or why.Until ...Full Article

Networking Magic

YES-- it is true that Networking is an art that must be mastered. However, for those of you that are new to the networking game and the art of mastering it, please READ ON. While you do not want to be...Full Article

Wealth Knowledge & Power - Lost Secrets From Ancient Masters

Behold! He with the light cometh!He shall light thy darkest night, illuminate thy muddled confusion, and he shall uncover all that hides from thou. He who holds the knowledge of the ancients comes qui...Full Article

Whats In a Business Card?

Over the years as I have attended trade shows, networking meetings, chamber events and more; I have noticed a few things about the successful and the not so successful. First of all, do you have a bu...Full Article

Marketing Strategy - Getting the Marketing Groove

Wouldnt it be great to have a year where your marketing efforts were streamlined and got the results you were after? None of us want to struggle with marketing, and yet this is the one topic that cont...Full Article

Attracting New Business on a Shoestring Budget

In a recent marketing workshop I attended, I discovered that most business owners rely on just two or three strategies to attract new business. Even well-established companies tend to rely on one or t...Full Article