Solo Ads
Within the first week of your new ezine subscription, you should see solo ads from other advertisers. If not, the ezine may be too new, or worse, no one is advertising because of poor results. Worse yet, the ezine took the advertiser's money and failed to run the ad.
On the other hand, if you see two or more solo ads a day, their list is probably burned out due to over advertising. You're looking for no more than one ad a day, or a minimum of one ad a week. Keep watching!
Subject Line
Does the ezine put the advertiser's subject line in the subject of the email or do they just say something like "Solo ad from xyz ezine"?
Your subject line is the most important part of your ad and definitely should be in the subject of the email.No subject line equals no response.
Advertiser Response
Repeat (or regular) advertisers in an ezine is a very good sign that the subscribers are responsive. To further test responsiveness, I recommend looking through the ezine's online archives (if available).
Archives are previous email publications that the publisher has posted to their website for visitors to view. The archive search is not only quick and easy, but archives can also provide an extra trickle of visitors when your ad gets archived.
Testimonial Page
After passing the above steps, see if your prospective ezine has a testimonial page. If the ezine has gotten this far, chances are it will.
Waiting Period
Another indicator of responsive subscribers is the waiting period to run an ad in the chosen ezine. If the waiting period is a month or more, this indicates a very popular ezine with responsive readers. You've uncovered a real gem!
Web Forms
I've found that the better ezines have web forms that get your ad to the publisher's inbox and usually send auto confirmation of receipt. If there is no web form, try emailing the publisher a question first, like when the next ad run date is.
No response may indicate a poor choice in the ezine, or your email was filtered or blocked as spam. Wait at least 2 days and try emailing again using a different email account.
If your emails still don't get through, neither will your ad. (Ironically, your payment always go through). Trust me, if they fail to communicate, save your money and time and move on.
Free Classifieds
If the ezine offers free classifieds, this is another good place to run your ad. Since classifieds usually don't produce responses, any activity from your ad here would further indicate an active readership.
Ad Tracking
Never advertise without using an ad tracker. You can purchase one or better, use one of the many available online for free. Ad trackers give you a url that you use in place of your website address.
The new url gives you important information like how many visitors you had, where they came from, and some list the number of sales per visitor.
This tracking information is crucial to the direction of your ad campaign because you'll learn of the need to change your ad and/or the sales page. More importantly, you'll know for certain whether the ezine produced enough visitors for the advertising price you paid.
Run Your Ad Twice
If your ad produced a great response, wait a week or two and run the ad again in the same ezine. I've found you'll probably get as good if not better results the second time around.
I would advise against running the ad a third time in a row because most of your prospects will be found in the first two runs.
Using a Capture Page or Auto-Responder
To maximize your efforts, you want to "capture" your visitors so you can send them additional information about your product, related merchandise, and pertinent updates.
This is done with a capture page that provides a place for visitors to put their name and email address. There are different methods to accomplish this and you may want to hire someone to do it for you
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