Business ethics. We need you to let your colleagues know that you find it unacceptable to behave in an unethical manner. Make it plain and simple. Be clear with your peers that they can expect you to be ethical in your actions and that you welcome communication if they ever think you are behaving otherwise.

Let's apply the 80-20 rule. If 80% of Business people are operating in an outwardly supportive, ethical environment, don't you think it will affect the 20% who are going through that internal ethical debate? We can affect this ethical morass we find ourselves in. Let's stop blaming the rest of the world, take a look in the mirror and make some changes.

* From the 1976 film "network" written by Paddy Chayefsky. The line was delivered by Peter Finch who played anchorman Howard Beale.

Gloria Berthold is President of TargetGov at Marketing Outsource Associates, Inc. She is one of Maryland's Top 100 Women, a Winner of the Innovator of the Year Award, Past-Chairwoman of the Baltimore/Washington Corridor Chamber of Commerce, a national speaker, educator and expert in government contracting and effective business-to-Business marketing strategies. She can be reached through http://www.targetgov.com

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