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美国人这样说商务外贸英语Chapter 4-1-1 市场调研 实用对话及情景句(一)

cocotang 于2016-12-11发布 l 已有人浏览
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美国人这样说商务外贸英语,商贸口语,看这本就够了。第四章 商务衍生,Unit 01市场调研,实用对话及情景句(一),含MP3下载及中英同步字幕。
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4-1-1市场调研.jpg
4-1-1 Market Research (1)

4-1-1 市场调研 (一)

Austin: In the past six months, half a dozen companies joined in local sportswear market. What's your market research in local sportswear market?

奥斯汀:过去半年里,又有六家公司加入到本地运动装市场,你们对本地运动装市场调硏怎么样?

Angus: Our main objective is to investigate the consumption potential in customers. We have carried out market research among 400 people aged from 15 to 55. Our figures show that in the past year, people's expenditure on sportswear has increased by 20%.

安格斯:我们的主要目的是调查消费者的消费潜力。我们对年龄在15 至55岁之间的400人做了市场调硏。数据显示,去年人们在运动装上的花费增加了20%。

Austin: Which age group shows the greatest increase?

奥斯汀:哪个年龄组增长最多?

Angus: People aged from 25 to 35 have increased the greatest by 40%.

安格斯:25到35岁之间的增长最多,为40%。

Austin: What's their consumption potential?

奥斯汀:他们的消费潜力怎么样?

Angus: As you can see from the table, 65% of the youth have the stable income between 1,500 and 2,500. 46% of the female consumers in this age group buy sportswear from department stores, 26% from the franchised stores, and 23% from the stores. By contrast, 48% of the male consumers buy sportswear from the franchised stores, 37% from the department stores and only 10% from the stores.

安格斯:你可以从这张表上看到,65%的年轻人有1500至2500的稳定收入。这一年龄段46%的女性从百货商店买运动装,26% 从专卖店买,23%从小店买。相比之下,48%的男性消费者从专卖店买,37%从百货商店买,只有10%从小店买。

Austin: A very useful investigation. What's the reason? 

奥斯汀:非常有用的调查。原因是什么呢?

Angus: The sportswear in franchised stores has more discount, but the department stores have the latest style.

安格斯:专卖店的运动装折扣更多,但是百货商店的式样最新。

Austin: So the female consumers in this age group concentrate more on fashion. What's their priority in choosing sportswear?

奥斯汀:那么这个年龄组的女性消费者更关注时尚。在选择运动装时她们首先考虑的因素是什么?

Angus: The female consumers pay more attention to the materials and comfortableness, whereas the male consumers pay more attention to uniqueness.

安格斯:女性消费者更关注面料和舒适感,而男性消费者更关注独特性。

Austin: What are the factors influencing their choice of brands?

奥斯汀:影响他们选择品牌的因素是什么? 

Angus: As you can tell by the chart, 18% of the consumers choose brands by habits, 14% by judging the products, 10% by recommendation of friends and 5% by the advertisement of famous stars.

安格斯:你可以从这张表格上看到,18%的消费者是按照习惯选择品牌,14%是根据产品选择,10%是根据朋友推荐,5%是明星的广告影响。

Austin: What's your suggestion on our products?

奥斯汀:你对我们的产品有何建议呢?

Angus: In summary, the most promising consumers are the age group between 25 and 35 who have a lot of discretionary buying power and great interest in sportswear. They want high quality products with the latest design and fashion elements. We'd better offer some discount promotion in the end of the season to attract these perspective consumers.

安格斯:总之,年龄段在25至35岁之间的消费者有很强的可支配购买力,对运动装也有很大的兴趣。他们希望有高质量的产品,最新的设计和时尚元素。我们可以在季末时提供一些折扣来吸引这些可能的消费者。

 

实用情景句型

1. Our main objective is to investigate the consumption potential in customers.

我们的主要目的是调查消费者的消费潜力。

The objective is to gather preliminary information that will help define the problem.

目的是收集有助于说明问题的基本信息。

The objective is to describe the market potential for the new product.

目的是描述新产品的市场潜力。

Our main purpose is to gather consumer attitudes toward the new packaging.

我们的主要目的是收集顾客对新包装的态度。

The main objective is to describe the sales for soap.

主要目的是描述肥皂的销售情况。 

2. We have carried out market research among 400 people aged from 15 to 55. Our figures show that in the past year, people's expenditure on sportswear has increased by 20%.

我们对年龄在15 至55岁之间的400人做了市场调硏。数据显示,去年人们在运动装上的花费增加了20%。

I'm very pleased to be here to give a very brief overview of our marketing research.

我很高兴简单介绍我们的市场调研。

The table demonstrates the various attitudes among different age groups to our beverage.

这张表格展示了不同年龄组对我们饮品的各种态度。

In the next slide you can see the demographic profile of the people who live and work in the neighborhood.

在下面这张幻灯片中你可以看到附近居民居住和工作的人口分布。

3. What's their consumption potential?

他们的消费潜力怎么样?

Are our customers satisfied with our products and services and how can they be improved?

消费者对我们的产品和服务满意吗?如何提高产品质量和服务?

How can we reach new customers better?

我们如何能有更多的消费者?

What quantity and quality do they want?

他们需要什么样的质量和产量?

When is the best time to sell?

最佳销售时机是什么?

4. By contrast, 48% of the male consumers buy sportswear from the franchised stores, 37% from the department stores and only 10% from the stores.

相比之下,48%的男性消费者从专卖店买,37%从百货商店买,只有10%从小店买。

The numbers we have show that 35% said they log on to the Internet every night for at least two hours.

我们的数据表明35%的人每晚至少上网两个小时。

According to my figures, 45% said they use one of the top-five selling casual wear brands.

根据我的数据,45%的消费者表示他们使用五大最有名的休闲服品牌。

As the facts prove, of the students who responded to our poll, 30% buy breakfast in the snack bar.

事实证明,回复我们调查的学生中,有30%是在小吃店购买早餐的。

5. A very useful investigation.

非常有用的调查。

A very helpful investigation.

非常有用的调查。

A very serviceable investigation.

非常有用的调查。

6. What's their priority in choosing sportswear?

在选择运动装时她们首先考虑的因素是什么?

What's their first factor to consider in choosing sportswear?

在选择运动装时她们首选的因素是什么?

7. In summary, the most promising consumers are the age group between 25 and 35 who have a lot of discretionary buying power and great interest in sportswear.

总之,年龄段在25至35岁之间的消费者有很强的可支配购买力,对运动装也有很大的兴趣。

To conclude, even though our target audience is clearly defined, introducing a new product is always a gamble.

总之,即使我们明确了目标受众,引进新产品常常是有风险的。

In short, printed ads are the most effective way of promotion.

总之,平面媒体广告效果通常最好。

In brief, our current ads are not reaching the target audience.

总之,目前的广告并没有发挥对目标大众的影响力。

In a word, the taste of the chips is satisfactory, but the price is out of reach of the part of the consumers.

总之,薯片的味道令人满意,但是价格对部分消费者来说过高。

To summarize, the package of the toothpaste lacks creativity and is often neglected among the other products.
 

总之,牙膏包装缺乏创意,在其他产品中常常被忽视。
 

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