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美国人这样说商务外贸英语Chapter 4-7-1 电子商务 实用对话及情景句(一)

cocotang 于2016-12-23发布 l 已有人浏览
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美国人这样说商务外贸英语,商贸口语,看这本就够了。第四章 商务衍生,Unit 07电子商务,实用对话及情景句(一),含MP3下载及中英同步字幕。
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4-7-1 E-commerce (1)

4-7-1 电子商务 (一)

Bill: Frankly, I'm really worried about the way things are going. It's pretty obvious we have serious problems. And I think we need, you know, a really radical solution. We've got to get out of high-street retailing altogether. Now's the time to do it.

比尔:坦率地说,我很担心。很明显我们的问题很严重,我们需要一个根本的解决方法。我们应该彻底撤出店铺零售,现在是时候行动了。

David: Hold on. What do you mean? In what way should we change, Bill?

大卫:等一下,你的意思是?我们该怎样改进,比尔?

Bill: Go completely on line. Sell all the stores, every one of them. It wouldn't be too difficult to do that. Then use the money to set up an e-commerce operation-a 100% online operation. Think of the saving in costs, lower overheads and wage bills. Surely the market's telling us this is the way to go.

比尔:全部上网。卖掉所有的商店,一间不留,那并不会很难。然后我们用这笔钱建立一家电子商务公司,百分之百的网络公司。想想我们在成本、管理费用以及工资单上可以节省下来的钱。市场会告诉我们这条路是正确的。

David: Oh, come on, it's not as simple as that. We've got no experience in that area whatsoever. And look at what's happening to dot-com business. They're going busted every day. I think they're just a fad and people will soon come to their senses. They're not the answer, believe me.

大卫:得了吧,并不是那么简单。我们在这个领域毫无经验而言,而且看看那些网站生意吧,每年都有人破产。我觉得电子商务只不过是一时的狂热罢了,人们很快就会恢复理智。相信我,这绝不是解决办法。

Bill: OK, so what is the answer? We've got to do something, that's for sure.

比尔:好吧,那么什么才是解决办法?有一点是确定的,那就是我们必须做点什么。

David: I'm not against online selling. Bill. But it won't solve our problems. We've got good products and a loyal customer base. Where are we going wrong? Well, I think we're not promoting our goods properly. We've been doing all our marketing in-house--it's a mistake. We should be outsourcing our advertising and promotion. We need to get a really creative ad agency who'll work on our image and rebrand us.

大卫:比尔,我并不是反对网上销售,只是这并不能解决我们的问题。我们的产品质量上乘,有稳定的客源,那么我们的问题在哪儿呢?我认为是我们的促销做得不够怡当。我们一直在做内部的市场营销,这是不对的。我们应该把我们的广告和促销外包出去,我们需要找一家具有创造力的广告代理商来重新树立我们的形象。

Bill: That's it? That's your solution?

比尔:就这些?这就是你的解决方案?

David: Not just that. I think we ought to pay more attention to the findings of the study done by the Marketing Department. Another thing--why not get it right? Do we need new products and services? Do we need to target different segments of the market? But, we must stay in the high street-that's the business we know.

大卫:不止这些。我想我们应该对市场部做的调硏结果给予更多的重视。还有一件事需要考虑清楚,那就是问题到底出在哪儿?我们是否需要新产品和新服务?我们是否应该针对不同的市场?但是无论怎样,我们都必须保留店铺,因为这是我们所熟悉的。

Bill: I can't agree. Our profits are falling, while costs are increasing. Most of our customers are over 40, and we're not bringing in the younger ones at all. We can't stay as we are. It's just not an option.

比尔:我不同意。我们的利润在下滑,而成本在增加。我们的顾客大多数都在40岁以上,我们根本就不考虑年轻顾客群。我们不能再维持现状了。我们没有别的选择了。 

 

实用情景句型

1. We've got to get out of high-street retailing altogether.

我们应该彻底撤出店铺零售。

2. Then use the money to set up an e-commerce operation-a 100% online operation.

然后我们用这笔钱建立一家电子商务公司,百分之百的网络公司。

I sell things around world, but I don't have to pay the rent.

我们的商品行销全球,但是我不用付店面租金。

Our customers make orders online and they can get their goods in a shorter time than in the traditional mode of sale.

我们的客户网上订购,他们可以比传统销售模式更快地收到商品。

New e-commerce companies introduced the concept of shopping from home in your pajamas.

电子商务公司使在家穿着睡衣休闲购物成为可能。

The ability of e-commerce makes it easy to build complicated customer orders.

电子商务的功劳是使复杂的商品买卖过程变得简单。

The e-commerce makes it very easy to shop around for products and services that may be cheaper or more effective than we might otherwise settle for.

电子商务使你很容易比较不同的产品和服务,获得的最低价格可能是通过其他的购物方式无法达到的。

3. We've got no experience in that area whatsoever.

我们在这个领域毫无经验而言。

We're as green as grass in that area whatsoever.

我们在这个领域毫无经验可言。

There can be no doubt whatsoever about it.

这件事毫无疑问。

4. They're going busted every day.

每年都有人破产。

They're going bankrupt every day.

每天都有人破产。

They're going broke every day.

每天都有人破产。

They're becoming insolvent every day.

每天都有人破产。

They're becoming impoverished every day.

每天都有人破产。

5. I think they're just a fad and people will soon come to their senses.

我觉得电子商务只不过是一时的狂热罢了,人们很快就会恢复理智。

I think e-commerce is just a fever and people will soon be restored to reason.

我觉得电子商务只不过是一时的狂热罢了,人们很快就会恢复理智。 

I think e-commerce is just a fever and people will soon regain their senses.

我觉得电子商务只不过是一时的狂热罢了,人们很快就会恢复理智。 

6. We need to get a really creative ad agency who'll work on our image and rebrand us.

我们需要找一家具有创造力的广告代理商来重新树立我们的形象。

We need a really creative ad agency to restore our image.

我们需要找一家具有创造力的广告代理商来重新树立我们的形象。

We need a really creative ad agency to refoster our image.

我们需要找一家具有创造力的广告代理商来重新树立我们的形象。

We need a really creative ad agency to rebuild our image.

我们需要找一家具有创造力的广告代理商来重新树立我们的形象。

Did the cleaning fluid work on that stain?

这种洗涤剂对那块污斑管用吗?

7. Most of our customers are over 40, and we re not bringing in the younger ones at all.

我们的顾客大多数都在40岁以上,我们根本就不考虑年轻顾客群。

Local residents were angry at not being brought in on the new housing scheme.
 

新的房屋计划未征询当地居民的意见,他们感到非常气愤。
 

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