4-7-1 E-commerce (1)
4-7-1 电子商务 （一）
Bill: Frankly, I'm really worried about the way things are going. It's pretty obvious we have serious problems. And I think we need, you know, a really radical solution. We've got to get out of high-street retailing altogether. Now's the time to do it.
David: Hold on. What do you mean? In what way should we change, Bill?
Bill: Go completely on line. Sell all the stores, every one of them. It wouldn't be too difficult to do that. Then use the money to set up an e-commerce operation-a 100% online operation. Think of the saving in costs, lower overheads and wage bills. Surely the market's telling us this is the way to go.
David: Oh, come on, it's not as simple as that. We've got no experience in that area whatsoever. And look at what's happening to dot-com business. They're going busted every day. I think they're just a fad and people will soon come to their senses. They're not the answer, believe me.
Bill: OK, so what is the answer? We've got to do something, that's for sure.
David: I'm not against online selling. Bill. But it won't solve our problems. We've got good products and a loyal customer base. Where are we going wrong? Well, I think we're not promoting our goods properly. We've been doing all our marketing in-house--it's a mistake. We should be outsourcing our advertising and promotion. We need to get a really creative ad agency who'll work on our image and rebrand us.
Bill: That's it? That's your solution?
David: Not just that. I think we ought to pay more attention to the findings of the study done by the Marketing Department. Another thing--why not get it right? Do we need new products and services? Do we need to target different segments of the market? But, we must stay in the high street-that's the business we know.
Bill: I can't agree. Our profits are falling, while costs are increasing. Most of our customers are over 40, and we're not bringing in the younger ones at all. We can't stay as we are. It's just not an option.
1. We've got to get out of high-street retailing altogether.
2. Then use the money to set up an e-commerce operation-a 100% online operation.
I sell things around world, but I don't have to pay the rent.
Our customers make orders online and they can get their goods in a shorter time than in the traditional mode of sale.
New e-commerce companies introduced the concept of shopping from home in your pajamas.
The ability of e-commerce makes it easy to build complicated customer orders.
The e-commerce makes it very easy to shop around for products and services that may be cheaper or more effective than we might otherwise settle for.
3. We've got no experience in that area whatsoever.
We're as green as grass in that area whatsoever.
There can be no doubt whatsoever about it.
4. They're going busted every day.
They're going bankrupt every day.
They're going broke every day.
They're becoming insolvent every day.
They're becoming impoverished every day.
5. I think they're just a fad and people will soon come to their senses.
I think e-commerce is just a fever and people will soon be restored to reason.
I think e-commerce is just a fever and people will soon regain their senses.
6. We need to get a really creative ad agency who'll work on our image and rebrand us.
We need a really creative ad agency to restore our image.
We need a really creative ad agency to refoster our image.
We need a really creative ad agency to rebuild our image.
Did the cleaning fluid work on that stain?
7. Most of our customers are over 40, and we re not bringing in the younger ones at all.
Local residents were angry at not being brought in on the new housing scheme.