在今天的数字化时代，Google搜索排名对商业的成功至关重要，公司网站应该如何进行搜索引擎优化呢？本文中13位年轻有为的企业家为我们出谋划策。
It goes without saying that entrepreneurs know the importance of search engine optimization, and how to boost their Google search rankings. Right? Or is SEO a foreign language that you haven’t quite mastered?
不言而喻，企业家知道搜索引擎优化（SEO）的重要性，懂得如何提升Google搜索排名。对不对？或者SEO是你还没有掌握好的一门外语？
Google rank is critical to a business’s success in this digital age. Savvy entrepreneurs know that search engine optimization is a necessary part of the marketing toolkit — and it doesn’t have to be difficult.
在当今数字化时代，Google搜索排名对商业的成功至关重要。精明的企业家明白SOE是市场营销的重要工具，也知道它不是什么难以对付的事情。
Instead of letting your Google rank get you down, apply these tips and techniques from a group of successful, young entrepreneurs in order to boost your company’s SEO results.
与其让Google排名拖累你的生意，倒不如运用下面这些成功创业、年轻有为的企业家提出的建议和技巧，真正提高公司网站SEO的成效。
1. Create Evergreen Content
1、创建经久不衰的内容
You’ll want your content to take the top slots for your name and various keywords and phrases, so you’ll want to have high-quality, authoritative content. The best way to make sure your content is seen this way to is create content that is forever useful, not trendy and disposable. Create content that people will be reading 10 years from now, and you’ll be getting linkbacks for a decade.
你希望你的内容令你的名字、关键词和短语名列前茅，你就要有高质量、高可信度的内容。你的内容要达到这个目标的最好办法就是创建永远管用的内容，而不是昙花一现、用完即掉的东西。创建人们会读十年的内容，你也就得到了十年的访问流量。
- Colin Wright, Exile Lifestyle.
2. Audit Your Online Profiles
2、检查你的网上资料
Take a few minutes to login to each of your company’s online profiles. Is the biography up to date? More importantly, is your website’s URL listed somewhere? The incoming links from these profiles may not weigh too much in Google’s mysterious algorithm, but you’ll be surprised what it can do if you have more than a handful of accounts online.
花几分钟时间登录进入你公司的全部网上资料，检查一下公司简历是否是最新的？更为重要的是，公司网站地址链接是否去了其它地方？这些资料的传入链接在Google的秘密算法中没有什么大的帮助，但当你有多个网上帐户时你会对它们所起的作用刮目相看。
- Logan Lenz, Endagon.
3. Think Like Your Customer Types
3、从客户角度思考问题
Think about what your ideal clients and customers might be typing into Google, and then find out if your hunch is right by looking keywords up in Google’s free Keyword Tool. Keep in mind that 25% of keywords have never been typed in before, but you’ll want to aim for popular keywords with low competition if you can. Then write content around these keywords and learn to optimize.
想一想你理想中的客户和顾客会在Google上键入什么关键字，然后在Google免费关键字工具中检验自己的判断是否正确。要记住25%的关键字永远不会被预先输入，但你要尽可能地找些竞争不大的流行关键词作为你的目标。再围绕这些关键词来写你的内容，并尝试不断优化。
- Nathalie Lussier, Nathalie Lussier Media.
4. Hire an Expert
4、聘请SEO专家
I suggest hiring a search engine optimization company or freelance specialist to develop an effective strategy to improve your rankings. The Google Panda updates has made the SEO space even more challenging to produce results, so I suggest outsourcing this task to the professionals. Look for individuals or companies with proven track records, and monitor their bi-weekly reports closely.我建议你聘请一位搜索引擎优化（SEO）公司或者兼职专家来规划一个有效的策略来提高你的公司排名。Google Panda算法的改变可以让SEO领域更具挑战性和更富成效，因此我建议你外包SEO任务给专业人士。但要找那些有成功经验的个人或公司，还要仔细检查他们每隔两周的报告。
- Anthony Saladino, Kitchen Cabinet Kings.
5. Guest Post
5、以访客身份发贴
Start guest posting on tons of relevant blogs. Blogs love fresh content, and for you it’s a great way to build links, which will boost your rankings on Google.在大量相关的博客上以游客身份发贴。博客读者喜欢新内容，对你来说这也是创建链接的好方法，它有助于提高你的网站在Google上的排名。
- Ben Lang, MySchoolHelp.
6. Content is King and Links are Queen
6、内容为王和链接为后
Yes, creating good content is very important to make your business rank higher in Google. But links are even more important. Google loves links, especially those from other relevant, authority websites. Join any and all industry associations, guest blog with a link back to your website, and submit your site to any relevant directories to grow your backlink profile and your searches.真的，创建好的内容对你的公司网站在Google上的排名很重要。事实上链接更为重要。Google偏爱链接，尤其是来自其它相关、可信的网站。加入所有的行业协会，在他们的博客评论中留下你的网站链接地址，发送你的网站地址到所有相关目录中以增加你的网上资料访问率和搜索次数。
- Warren Jolly, Affiliate Media Inc..
7. Bust Out the Camera
7、多用摄像头
Video is such a huge thing now for business owners. Not only does it give your company personality, but it can also be spread across networks while linking back to your site. Create great videos filled with information people can share and then repeat. Now videos can be distributed across multiple platforms from one single platform, causing Google to love you.
现在视频对公司老板来说可是一件大事。它不但可以展示你公司的个性，还可以在连接到公司网站的同时延伸到其它不同的网络。现在视频可以由单一的平台分发到多个不同平台上，Google也会给你的网站加分。
- Ashley Bodi, Business Beware.
8. Colleges and Universities
8、借助大学机构
The biggest SEO secret is that when .edu sites link to your website it gives you a higher Google ranking. Contact college and universities and find a reason for them to link to your site by running a special internship opportunity, for example.
SEO的最大秘密：如果有教育网站链接到你的公司网站，你就会得到更高的Google排名。联系几所大学，找个理由，比如提供特别的实习机会，要求他们链接到你的网站吧。
- Nick Friedman, College Hunks Hauling Junk.
9. Update Your Site Frequently
9、提高你的网站更新频率
The more often you update your site, the more important Google thinks it is. If you can publish content to your blog every day, Google will start to recognize you as a great source of information for whatever your keywords are. With every blog post, you have another chance at ranking for new search terms, so each article increases the odds of your site being found.
你的网站更新得越频繁，Google越是认为它重要。如果你每天发布新内容到你的博客，Google开始将你的网站视为重要的信息来源，无论你使用什么关键字。多一篇博文，你就多一次机被列入新搜索词的排名，因此每篇文章都会增加你的网站曝光率。
- Matt Wilson, Under30CEO.com.
10. Use the Right Keywords
10、使用准确的关键字
Two effective ways of increasing your SEO rank are tagging articles and keyword analysis. You want to make sure your headlines are descriptive. You should also choose keywords that people are going to look for — so imagine yourself as a searcher.
提高你的SEO排名行之有效的两种方法是标记化你的文章和进行关键词分析。你要确定你文章标题有被描述过。你要选用人们即将查找的关键字，所以你要将自己想像成一个搜索者。
- Lauren Perkins, Lauren Perkins.
11. Move Away From Flash
11、远离Flash
Many small businesses, especially restaurants and bars, use Flash for their sites because it’s easy to launch, looks good and is fairly cheap. While the sites might look decent, they rank really poorly in Google (without doing some tricks). Change your Flash-based site to WordPress or another platform, and you’ll rocket up the search engine rankings.
很多小企业，特别是餐厅和酒吧，由于Flash部署简单、界面美观、成本低廉，于是他们在自己的网站上大量使用Flash。如此一来网站看似大方得体，但在Google上的排名就惨不忍睹（如果你没有作弊的话）。将你基于Flash的网站迁移到WordPress或者其它平台上，你的搜索排名将突飞猛进。
12. Have You Taken Advantage of Local Search?
12、你使用过本地搜索吗？
Are you a local business? Have you claimed your listing on Google, Yahoo! and Bing? If not, stop reading this article now and go claim your business listings immediately! I’ve seen a huge jump in traffic for businesses by simply claiming and filling out all the fields on these local profiles. The future of search is personalized local results, and these valuable profiles are often overlooked.
你是本地公司吗？你在Google、Yahoo、Bing上要求过将你的公司列入本地名单吗？如果没有，就不要再读本文了，马上去将你的公司列入本地名单吧！我只需通过简单的名单提交和填满本地资料的全部字段，我就能见到业务流量的快速增长。搜索的未来就是本地搜索结果的个性化，言而这些有价值的本地资料经常被人忽略。
- Andrew Saladino, Just Bath Vanities.
13. Know Exactly What Words People Use to Search
13、弄清楚人们会用什么词语来搜索
The biggest mistake people make in trying to rank high in Google is having no clue what people are actually typing into search engines to find you. An easy way to find this out is to go to the Google homepage and slowly start typing in your phrases. You’ll notice Google suggested searches come up. Use those exact phrases in your titles. That’s what people want, so give it to them.
为了提升网站在Google上的排名，大家所犯的最大错误就是对人们为了找你而在搜索引擎上键入的关键词毫无头绪。找出这些词语的简易方法就是进入Google的首页，慢慢地开始输入你的短语。你会留意到Google建议的搜索词浮现出来。在你的网页标题中准确地使用这些词汇。那是人们想要的东西，那就给他们就是了。
- Trevor Mauch, Automize, LLC.
译者：celeron200
