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经济学人:土耳其白色家电 清洁(上)

lzy 于2017-10-11发布 l 已有人浏览
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Business 商业Turkish White Goods: Cleaning Up
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商业

Business

土耳其白色家电:清洁

Turkish White Goods: Cleaning Up

阿奇利克是土耳其少见的商业亮点。

Arcelik is a rare bight spot incorporate Turkey.

原谅洗衣机的制造商会喜欢旋转。

Forgive a maker of washing machines a fondness for spin.

哈坎·保格鲁管理的阿奇立克是土耳其白色家电最大的生产商和销售商。他声称“强烈情绪”已经回到国内市场。

Hakan Bulgurlu, who manages Arcelik, the biggest producer and seller of white goods in Turkey, claims a “strong mood” has returned to his domestic market.

第一季度的销售额比去年同期增长了35%。

Sales there leapt by 35% in the first quarter compared with the same time last year.

他的预测是乐观的。

His forecast is upbeat.

他引用了一个经营着3000家自有品牌店铺的经销商的乐观报告,并说:“土耳其实际比它看起来更有弹性”。

“Turkey is more resilient than it looks from the outside,” he says, citing cheery reports from dealers who run his 3,000 own-brand shops.

现实比白色更惨淡。

Reality is less whiter than white.

由于去年独裁总统,雷杰普·塔伊普·埃尔多安的政变阴谋,许多投资者和交易员仍然很担忧。

Many investors and traders remain spooked by political dramas, a coup plot last year and by an authoritarian president, Recep Tayyip Erdogan.

二月份,国际货币基金组织指出,低的商业利润、缺乏信用和政治不确定性都预示着土耳其经济的衰退。

The IMF gave warning in February that low business profits, a lack of credit and political uncertainty all bode ill for Turkey's economy.

挥霍公共支出和一种特别税暂停的刺激措施,已使家电销售暂停好几个月,平时这个夏季就是购物季。

A splurge of public spending and stimulus measures—a special tax on appliances has been suspended for a few months—have brought forward sales of appliances to before the usual, summer, shopping season.

各个公司并不相信国内的复苏。

Firms cannot trust in a domestic recovery just yet.

然而,阿奇立克的发展,更多的是依赖于开发遥远的市场而不是当地市场的反弹。

Arcelik's prospects, however, depend more on tapping distant markets than on rebounding local ones.

它在20世纪90年代中期(土耳其加入欧洲关税同盟)后明智地打开

It wisely branched out after the mid-1990s (when Turkey joined Europe's customs union) and today has 18 factories, with nearly 30,000 staff, in seven countries.


去年,它产生的全球销售是54亿美元,60%是来自土耳其之外,有一个十分不错的11%税前利润。

Last year it generated global sales of 4.8bn euro ($5.4bn) , 60% outside of Turkey, and a decent 11% pre-tax profit.

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