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返校购物季!各大文具零售商倾力吸引更多顾客

kira86 于2018-08-21发布 l 已有人浏览
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返校购物季,各大文具零售商努力吸引更多顾客,创意文具吸引学生和家长
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Retailers Count on Unique Back to School Supplies to Attract Kids, Parents

零售商用独特的返校用品来吸引孩子和家长

Unusually scented markers are just a few of the new items that retailers are hoping kids and their parents will buy during this back-to-school shopping season.

拥有异乎寻常的气味标志的产品只是零售商希望孩子和他们的父母在这个返校购物季节购买的新产品中的一小部分。

Stores like Target Walmart and Staples are also pushing creative journals, glitter glue, decorative tape even ink that turns invisible with heat.

像塔吉特·沃尔玛和史泰博这样的商店也在推出创意杂志、闪光胶水、装饰性胶带,甚至还有加热变无色的墨水。

I'd rather have my kid drawing than playing on an iPad or painting or being creative.

我宁愿让我的孩子们画画,或者发挥创造力,而不是玩Ipad。

So that's another reason I don't mind spending the extra money.

所以这也是我不介意多花钱的另一个原因。

Angie Miller estimates she will spend about four hundred and fifty dollars on school supplies and specialty items for her three children.

安吉·米勒估计,她将为她的三个孩子花费大约四百五十美元在学校用品和文具上。

According to Deloitte Services average spending per household is expected to rise slightly this year to five hundred and ten dollars up from five hundred and one dollars last year.

德勤服务公司的数据显示,预计今年每户家庭的平均支出将从去年的501美元微升至510美元。

As it's the second biggest shopping season of the year, its twenty seven billion dollars roughly twenty seven point six actually this year is what we estimate they're being spent.

这是一年中的第二大的购物季节,我们今年预计消费者会消费约270亿美元,准确来说是276亿美元。

And so a lot of companies need to double down and really gain those shoppers at this time of the year.

因此,很多公司都需要加倍努力,在一年中的这个时候吸引更多的顾客。

Companies are trying to regain some of the market share lost two gadgets such as computer tablets and smartphones so they're getting creative.

一些公司正试图夺回被平板电脑和智能手机侵占的部分市场份额,因此它们变得越来越有创意。

Yeah we're seeing a really fun year.And back-to-school, over 25 percent of our items are new this year.

我们看到了非常有趣的一年。返校季,我们超过25%的项目是新推出的。

One of the happy customers is Angie Miller's 12 year old daughter Kaya who enjoys writing in her new journal.

安吉·米勒12岁的女儿卡娅是其中一个快乐的顾客,她喜欢在自己的新日记本中写作。

And then I have reasons why I like to list myself esteem, a must-read list, my dream like when I'm older.

我有理由列出我为什么喜欢列出对自己的好评,一个必读的清单,我长大后的梦想。

And retailer expectations are high.

零售商的期望值也很高。

Many companies believe the strong economy, low unemployment and rising consumer confidence will bring profits and people back to their stores for a robust back-to-school shopping season.

许多公司认为,强劲的经济、低失业率和消费者信心的上升,将带来利润并使得人们回到他们的商店,进入一个强劲的返校购物季节。

Jill Craig VOA news Washington

吉尔·克雷格美国之音华盛顿报道。

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