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2015年职称英语综合类a级概括大意指导练习题4

nonstop 于2015-05-02发布 l 已有人浏览
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1 IKEA is the world's largest furniture retailer, and man behind it is Ingvar Kamprad, one of the world's most successful entrepreneurs . Born in Sweden in 1926 , Kamprad was a natural businessman.

the making of a success story

1 ikea is the world's largest furniture retailer, and man behind it is ingvar kamprad, one of the world's most successful entrepreneurs . born in sweden in 1926 , kamprad was a natural businessman. as a child , he enjoyed selling things and made small profits from selling matches ,seeds ,and pencils in his community .when kamprad was 17, his father gave him some money as a reward for his good grades .naturally he used it to start up a business-ikea.

2 ikea's name comes from kamprad's initials (i.k.)and the place where he grew up (`e` and `a`). today ikea is known for its modern , minimalist furniture , but it was not a furniture company in the beginning .rather, ikea sold all kind of miscellaneous goods ,kamprad's ware included anything that he could sell for profits at discounted prices ,including watches ,pens and stockings .

3 ikea first began to sell furniture through a mail-order catalogue in 1947. the furniture was all designed and made by manufacturers near kamprad's home. initial sales were very encouraging , so kamprad expanded the product line . furniture was such a successful aspect of the business that ikea became solely a furniture company in 1951.

4 in 1953 ikea opend its first showroom in almhult ,sweden. ikea is known today for its spacious stores with furniture in attractive settings ,but in the early 1950s ,people ordered from catalogues ,thus response to the first showroom was overwhelming:people loved being able to see and try the furniture before buying it . this led to increased sales and the company continued to thrive .by 1955, ikea was designing all its own furniture .

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