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商业计划书概述--商务英语信函

rain0 于2012-04-06发布 l 已有人浏览
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第一讲:概述(executive summary)概述是整个商业计划的第一部分,相当于整个商业计划的浓缩,使整个商业计划的精

第一讲:概述(executive summary)

概述是整个商业计划的第一部分,相当于整个商业计划的浓缩,使整个商业计划的精华所在。一般将概述放在最后书写,页数应控制在2页以内。

概述应包括的基本内容有:

企业的宗旨,例如:

In 2007, ABC Corporation was created to...

Now, ABC Corporation is at a point where…

背景介绍,例如:

For many years people have…

The condition of the industry today is such that…

产品或服务及市场竞争情况,例如:

We have just completed the development of S30 – a novel and proprietary construction tool compared to competitive products, our S30 can…

企业目标,例如:

Our objective, at this time, is to propel the company into a prominent market position. We feel that within 5 years ABC Corporation will be in a suitable condition for further expansion, an initial public offering or profitable acquisition. To accomplish this goal we…

管理团队和管理组织,例如:

Our management team consists of 5 men and women whose backgrounds consist of 10 years of marketing with…

市场策略,例如:

The fundamental thrust of our marketing strategy consists of…

财务状况和计划,例如:

In 5 years we will have… and our investors will be able to…

结论,例如:

ABC Corporation enjoys an established track-record of excellent support for our customers. Their expressions of satisfaction and encouragement are numerous, and we intend to continue our advances in the…

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