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《后会无期》PK《小时代3》国产影片如何抢占暑期档?英语影视评论

jo19870724 于2014-07-28发布 l 已有人浏览
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近几个月以来,口水歌《小苹果》在国内网络上疯传,火到其歌曲MV中的“苹果舞”都成了广场舞效仿的对象。

《后会无期》pk《小时代3》国产影片如何抢占暑期.jpg

as the competition for summer box-office dominance heats up, wang kaihao looks at the innovative online marketing techniques being used by domestic filmmakers.

in recent months a catchy song, a little apple, has gone viral in chinese cyberspace. it has become such a cult hit that it has even inspired square-dancing troupes to mimic its music video. but what its millions of fans did not realize as they bopped along to the catchy tune, is that they were actually taking part in an unusual campaign for a movie that they had probably never heard of.

when old boys: the way of the dragon, an adventure comedy featuring the song, was released on july 10, the unusual publicity strategy was applauded.

with the song having become an enormous hit, many people who did not plan to watch the film will probably now flock to cinemas out of curiosity.

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