英语四级

职场口语面试英语英文简历职场法则职场新人职场写作双语职场职场健康职场故事人际关系

部门职能 -市场部门常用口语:外企白领英语口语速查速说Unit 05(5)

hetao 于2012-09-13发布 l 已有人浏览
增大字体 减小字体
《外企白领口语速查速说》帮您总结出了15大高频表达方式,这些表达都是按功能来分类的,也就是说不管是在什么样的情景下,掌握了这些表达您就可以张口就来、想说就说。
    小E英语欢迎您,请点击播放按钮开始播放……

《外企白领口语速查速说》帮您总结出了15大高频表达方式,这些表达都是按功能来分类的,也就是说不管是在什么样的情景下,掌握了这些表达您就可以张口就来、想说就说。

市场部门
Markets

市场需求量比较大
in large demand on market

A: Our sales department claims that the stainless steel ones
are in large demand on market.
B: Really? That means we should make adjustment accordingly.
接订单 fill the order
A: Do we have SM57 in stock?
B: Yes,we always try to keep adequate stock.
A: Can we fill this order?
B: No problem.We have enough stock to supply the clients.

查一笔上个月的订单
track down an order of last month.

A: Susan,I wonder if you could track down an order of last month.
It hasnt arrived yet.
B: Certainly.Do you have an order number?

最新款的吸尘器
the latest vacuum cleaner

A: I recommend to you our latest vacuum cleaner this year.
B: Whats the difference?
A: It makes less noise compared with the old ones.
B: And?
A: The design of the appearance is also the fashion development trend
in the future.

贵方觉得我们的产品如何?
How do you like our products?

A: How do you like our products?
B: As a matter of fact,
we shall be obliged if you give us your catalogs,price list,
sales literature and other details of your business together with samples.

试销
trial sale

A: Is this type of vase new?
B: Yes,it is.
This is the most fashionable item for this year.
A: Wed like to order 100 first for a trial sale.
If it is sells well,we will order more.
B: Sorry,according to the regulations of our company,
the minimum order for this item is 200.

大量订购
place a large order

A: If you can place your order within this month,
the present prices are still in effect.
B: I know,but I have to contact our headquarters first.
A: Certainly,and you can report that if you place a large order,
you can enjoy a special discount.

价格上涨
Prices soared/increased.

A: Your prices have soared additional 20% over the last year.
B: The reason is that the price of the raw materials increased.
A: But at present,the price of this commodity is tending downward
on the world market.
B: Well,how about this:
we will lower our price another 5%,
that is our bottom price.

物有所值
High quality deserves high price.

A: Your goods are indeed superior in quality
compared with those of other manufacturers,
but can you cut the price a little bit?
B: Oh, Im sorry.High quality deserves high price.

品质证明书
certificate of quality

A: As long as the quality is good,
it hardly matters if the price is a little bit higher.
B: Dont worry about that.We have a certificate of quality.

商品目录所列的产品规格
specifications shown in the catalogue

A: Weve received the specifications as shown in your catalog.
But the color in the design is not so fashionable in our market.
A: Thats not a serious problem.
We can adjust to your requirements.

销售合同
sales contract

A: This is the sales contract we draft for this deal,
you can have a look first.
B: There seems no article about the terms of payment
and conditions of payment?
A: I just want to discuss with you about this.
Whats your opinion?
B: Opening the Letter of Credit within 30 days
after the shipment will be all right.

分期付款
payment by installment

A: I was wondering if you could by any chance
accept the payment by installment.
B: Whats your specific idea about that?
A: Actually,our idea is that the payment can be separated
into two installments.60% of the total will be paid upon delivery.
And the rest after the final acceptance.
What do you say?
B: I think at least 70% of the total should be paid upon delivery.
A: You can say that again.

销售业绩
sales performance/achievement

A: From this month on,
we will apply the performancerelated pay system.
B: How about last months sales performance?
A: That will be calculated in this months pay.
So you will get a higher salary for your better performance.
B: Well,this kind of reform also can bring more profit to our company.

销售指标
sales quota

A: What is your requirement to agencies?
B: You must fulfill the sales quota of 100 sets per month.
A: If so,how much can we get as the commission?
B: You will get a 10% commission on every machine you sell.

目标客户
target/potential customer

A: How do you define your target customer?
B: We designed a questionnaire to do the research.
A: Whats the consumers response?
B: Almost all the young people have the great interest in our product.

售后服务
aftersale service

A: Your product is nice,
but will the price be on the high side?
B: Our price is absolutely competitive.
You can compare that with the other dealers.
A: Then,how about the aftersale service?
B: Dont worry about that,
our company has sound aftersale service.

调换
replace

A: If there is something wrong with the product after your purchase,
you can get it repalced within 7 days.
We also offer you the aftersale repair service within a year.
A: Will it be repaired free of charge?
B: Yes,but we will charge you after one year.

销售单据
sales receipts/invoice

A: What are the sales documents I need to present to you
when I come to get it repaired?
B: Invoice is a must.
Youd better bring the guarantee certificate together with it as well.

销售技巧
selling skills

A: How do you strengthen the sales personsquality in the training?
B: I always give them lectures on marketing.
A: Whats the specific content of those lectures?
B: Mostly I attract their attention to the selling skills
they must have as a salesperson.

采购商 / 供应商
buyer / supplier

A: I find it more efficient for a buyer
to deal with fewer suppliers rather than more.
B: I dont buy your point.
I think more suppliers mean lower price and higher quality.
A: Its not the case in reality.
Buyers can benefit a lot from the reduction in the number of suppliers.

采购数量与采购时机
order quantities and timing

A: Henry,what do you think matters the most in purchasing?
B: Order quantities and timing.
A: Why are they important?
B: How and when to buy is a big concern in reducing cost.

及时采购
Justintime (JIT) purchasing

A: Justintime purchasing seems to be quite popular now,
isnt it?
B: Yes.You know one goal of modern purchasing
is to maintain supply continuity
with the minimum inventory investment.
A: I think the goal of JIT purchasing is zero inventory.
B: Theoretically speaking,it is.
But in practice,that is rarely achieved.

市场调查
conduct a market research

A: I am thinking of doing a new business.
B: What sort of business will it be?
A: Ive been thinking about opening a supermarket.
B: The business will be good if you choose the right location.
Youd better conduct a market research first.
市场定位 market positioning
A: What is the market positioning for our new products?
B: We focus on the teenagers,
their consuming power is increasing day by day.

销售战略
selling strategy

A: Have you predicted our position?
B: Well be the market leader in the near future.
Our selling strategy is the high quality of our products.

市场会变得更规范。
The market will be standardized.

A: What are the opportunities for the next five years?
B: The market will be standardized.
A: And?
B: The government may announce more positive policies
to promote the international business.

市场营销策划
marketing plan

A: How is the marketing plan for the new product going on?
Dont forget to analyze the basic four aspects.
B: Dont worry;
weve already finished the part about product and promotion.

分销渠道
distribution channels

A: What are the distribution channels you have found for our products?
B: Nowadays,the direct marketing is very popular,
such as the internet,telephone,mail, etc.
A: What are the advantages of direct marketing?
B: The most prominent one is reducing the cost.

中间商
intermediary

A: Do you think we should use the intermediaries
to help us with the sales?
B: Absolutely.They have knowledge of customers and their needs.

定价时所定的战略目标
strategic objectives in pricing

A: What are the strategic objectives in your pricing?
B: Im not sure about it.
The least is survival,
but we are trying to achieve profit maximization as well.

特许经营权
franchise

A: Are you planning to go with one of those big chain supermarkets?
B: Yes,that is probably reliable.
A: But a franchise from those big supermarkets must be very expensive.
B: Yes,I am thinking how to avoid investing a great deal of money.

开设海外分公司
Open an overseas branch company

A: Recently,we are preparing to enlarge our business scale further.
B: You mean?
A: We are discussing opening an overseas branch company in the US.
B: Great,thats a big market for us to make the profit.

我们可以把这里的经验运用在分公司的发展上。
We can apply the experience we have here
to develop the branch company.

A: Do we need to hire all the managers and staff in the US?
B: No,the new company cannot be operated by all local people.
A: So we need to send some managers and engineers
from the headquaters to help them?
B: Yes,thus we can apply the experience we have here
to develop the branch company.

当地的商务文化
local business culture

A: We also need the local managers,
because they know the local business culture.
B: Would you please raise an example?
A: For example,when they negotiate with the American clients,
they know better about the difference.
B: It seems we need help from each other.

调整管理风格
adjust the management style

A: Our management in China is traditional,but in America,
we need to adjust the management style to the local culture.
B: Thats right,
the management approach in American culture emphasizes independence.
A: So we have to adjust to the different management
when we are developing the new market.
B: En,only by doing this
can we get the market share in the local market.

没有涉猎到的市场
an untapped market

A: Its time for us to develop a new market now.
So far,Vietnam is an untapped market for our product.
B: So wed better find an intermediary in Vietnam
to help us begin our business there.

潜在市场
potential markets

A: This year we are going to find more potential markets.
B: That means well sell our products to more places?
A: Yes,but we need to remember
that some countries dont welcome the aggressive sales.
B: Youre right.

犯规
break the rules

A: We have to prepare well before we enter into the new market.
In addition to the culture,
we need to understand their law regulations.
B: Yes,its easy to break the rules
if we are not familiar with them.

开发新市场看重的是市场份额。
emphasize the market share when developing new markets.

A: You must remember we emphasize the market share
when we develop the new market.
B: How about the other benefits?
A: Of course,profit is what we want,
but we need to get the customers first
in the fierce competition.
B: Ill take your advice.

短期规划
shortterm planning

A: Whats the shortterm planning of your company?
B: We are preparing to enter new markets in Europe.
A: How do you define your term?
B: Our planning is within next year.

长期规划
longterm planning

A: The longterm planning of our company
is to compete with the Fortune 500 corporations.
B: When do you plan to enter into Fortune 500?
A: I hope we will be on the list in 2010.

那些都是不可避免的挑战。
Those are all inevitable challenges.

A: Can you imagine the challenges for the next 5 years?
B: Those are all inevitable challenges.
A: Can you list some?
B: Like the increasing price of raw materials,
fierce competition and over capacity of the industry.
 

 1 2 下一页

分享到

添加到收藏

职场口语排行