A: You are applying for the post of marketing management department. Why do you think you are suitable for this job?
B: It is the subject of a successful marketer how to analyze customers’ appeal and mentality and how to make your products different from others through market information. And this requires strong analyzing ability. Also, it requires a marketing manager to have considerable originality to develop new products and improve old products in order to differentiate his products from others, to be more competitive among the same kind of products, to target specific customer groups and to explore undeveloped market. And I think I’ve developed my analyzing ability and originality through my studies in the university, my part-time job and the survey related to marketing management.
B：如何通过市场的信息来分析消费者的心 理、偏好，如何使你的产品具有个性都是 一个成功的市场管理人员必须研究的课 题，而这就要求市场管理人员具备很高 的分析能力。同样,要使产品具有个性， 与众不同,在同类产品中更具有竞争力， 瞄准特定的客户群体,挖掘尚未完全开 发的市场,这又要求一名市场管理人员 具备相当的创新意识，不断开发新产品， 改进旧产品。而我认为我通过在校的学 习、兼职实习和与市场管理相关的调查 实践已经培养了分析能力和创新意识， 所以我认为我适合这份工作。
A: If you are a director of our company and you are in charge of a project. There are six people in the project team. Due to different opinions, the team is split into two parts at a meeting and they are debating ferociously. At this time, as a leader, what will you do to coordinate the two parts? If the two parts disagree, what will you do then?
A:如果你已经成为了我公司的一名主管， 由你负责管理一个项目。在项目的团队中一共有6人,在一次会议上，由于观点 不同,产生对立的两方,而且进行了激烈 争论,这时，你作为领导者该如何协调？ 如果两方面还不能达成共识,你又会怎 么办？
B: First, I will listen to both sides carefully, and make my own judgment, if I prefer one side, I will give facts and datas to persuade the other side. If my opinion is between the two sides, I will also give facts and datas to prove my opinion right. It is better that the two sides will agree on it. If not, I will stick to my opinion and allow the colleagues who keep reserved opinions to give more datas and communicate with me. In short, my principle is that everything should be based on datas and facts. Every colleague has the right to express his opinion. I will try my best to make all the people agree on one thing. If I fail, I will make my decision, as a leader.
B:首先我会仔细听取两方的观点和理由， 并作出我的判断。如果我倾向于其中一方的观点，我会拿出数据和事实来说服 另一方。如果我的观点是介于两者之 间,我同样会基于数据和事实来证明我 的立场。如果最后大家能够达成共识自 然最好。如果不能，我会坚持我的观点， 但允许保留意见的同事拿出更多的数据 来和我沟通。总之，我的原则是基于数 据与事实，每一位同事都有权发表他的 观点，我会尽量让大家达成共识。如果 不行，那作为领导者，我会做出自己的决 定。