a lot of good things happened in tech this year. the iphone 5 premiered with 4g and a feather-light design. google released its nexus 7 tablet to go head-to-head with the amazon kindle fire, and equipped it with jelly bean. samsung delivered a powerful one-two punch with the galaxy s iii and galaxy note ii. and we saw a fair number of ultrabooks that gave the macbook air a run for its money。
今年，众多科技产品纷纷登台亮相。设计轻薄的iphone5问世，并支持4g网络；谷歌发布nexus7平板电脑，内置安卓4.1操作系统，与亚马逊的kindle fire展开竞争；三星打出强有力的组合拳，推出galaxy s iii和galaxy noteii手机。此外，众多超级本与苹果超薄笔记本争夺市场。
but where there’s good, there’s bad. and there were plenty of major fails this year. read on for the 10 biggest tech flops of the year。
1.wrong-way award: apple maps
with all the anticipation surrounding ios 6, many didn’t think twice about giving up google maps for apple’s new maps app. but once users switched over, the complaints and outcries that the ios app was far inferior to google maps mushroomed. the app was riddled with errors, including wrong addresses and warped-looking landmarks in the flyover view while it lacked integrated mass-transit directions。
apple eventually apologized for the maps gaffe, and even recommended alternatives. ceo tim cook probably put it best, saying "we screwed up."
2.false start award: windows 8
after microsoft released a preview of the highly anticipated windows 8, users were dismayed to find that, although the new system's desktop was practically identical to the windows 7 interface, it lacked a start menu. microsoft had substituted the menu with a shortcut to the start screen, which meant users are forced to leave the desktop just to launch an app that takes them right back to the desktop。
在微软公司发布大家寄予厚望的windows8预览版后，用户们吃惊地发现，尽管新系统的桌面与w indows 7的桌面并无两样，但缺少“开始”菜单。微软用“开始”屏幕的快捷方式取代了“开始”菜单，这意味着用户要被迫离开桌面，以启动这一能将他们带回桌面的应用程序。
3. worst sales pitch: dell’s “daily deals”
during laptop’s annual tech support showdown, we made three calls to dell's tech support line and got more than we bargained for. during the calls, dell pushed premium warranties on us, saying we had won a daily drawing that would allow us to buy a $500 four-year extended warranty for just $317.
lucky us — we were chosen to spend even more money on something we didn’t need! when we resisted, the representative rushed us through the call, barely attempting to answer our question, but routinely haranguing us to buy the warranty, because otherwise the next caller would get our "prize."
according to dell, using "drawings" as a sales tactic is against company policy. however, aggressively pushing extended warranties and hardware purchases is not, as we experienced on two other calls where support reps seemed more interested in making a commission than solving our problems。