Tucked away in one of New Delhi hidden shopping areas, a small business selling knick-knacks made out of recycled material.
Wallets from touch pad, handbags made out of scraps.
The mission to fill up a gap or shortage or products made out of recycled materials in India,
hence the brand name,Green the Gap.
But this little known Indian enterprise is now going head to head with a giant multi-national, receiving a legal notice from San Francisco based retailer, Gap.
What's your reaction when you receive this legal notice from Gap?
I was surprised and I was angry that how a corporation like Gap which is so huge to get offended by a small entity factory like Green the Gap .
Then what we do is completely different from what Gap does,
we recycle the upcycle if you are trying to give livelihood for people like these in terms of people who are dealing with waste and also for many people who make things out of waste.
The notice accused eco-entrepreneur,Vimlendu Jha of adopting the name gap in his company's products and website with "mollified intention to take undue advantage of Gap's reputation and good will.
John says the claims are unwarranted.
This is completely bizarre because that wasn't our intention.
That is not even the meaning of bringing the gap.
There is no connection between gap and green the gap.
The notice also ordered John to stop using the word in any manner.
I thought it was an absolute case of corporate belief and I will stand against it.
If you look at the legal notice the gap had sent us,
it was very intermediating thing,
that will rewriting over the good will and then they are such a big ,big company, a multi-billion- dollar company.
But that does not mean that come to my country and tell me not to use the word gap.
Gap would not comment on the notice citing legal matters.
But in a statement to CNN,
Gap said indeed it is a market it is exploring,though there is no plant time table.
With dozens of global retailers looking to enter the country's 500 billion-dollar retailer sector,
Jha worries other small locally-owned businesses will be in his words bullied.
But he will not give in.
I don't want eco-company to come to bankruptcy.
Shut down and shut up.
I will stand up and fight them.
Sumnima Udas CNN New Delhi.